Senior Manager, Acquisition & Growth Strategy

Versant•Englewood Cliffs, NJ

2d•$98,500 - $150,000

About The Position

CNBC is investing in its digital subscription business and building new products for investors. The Senior Manager, Acquisition & Growth Strategy will own how the company finds and converts new subscribers across paid, owned, and partner channels. Reporting to the VP, Direct-to-Consumer, this role serves as the internal growth strategist and is accountable for new subscriber volume. The position owns paid acquisition, paywall testing, subscription landing pages, checkout, and testing of pricing and promotional offers. It will establish testing, measurement, and media structures to identify and scale effective growth strategies. The role also manages acquisition budgets and forecasting, agency relationships, first-party audience activation, attribution and incrementality measurement, and cross-promotion tracking. Success in the first year includes tracking new subscriber volume against plan, operating a documented testing program, consolidating paid accounts, implementing conversion tracking by plan and term, completing an incrementality test with Finance, running first-party retargeting, and using a breaking-news promotion playbook. Candidates must have unrestricted work authorization in the United States and submit a resume/CV through Versant Careers. The position is eligible for company-sponsored benefits. Salary range: $98,500–$150,000 per year. External candidates may be required to attend an in-person interview at a VERSANT Media location.

Requirements

At least 8 years of experience in growth or performance marketing, including at least 4 years driving subscriber acquisition for a subscription or DTC business.
Track record of growing subscriber volume while managing customer acquisition cost (CAC), with budgets in the multi-million-dollar range.
Hands-on experience running paywall, landing-page, checkout, or offer tests and turning results into decisions.
Hands-on expertise in Google, Meta, and programmatic buying, including account structure, bidding, and algorithm learning phases.
Deep working knowledge of conversion tracking, including pixels, server-side conversion APIs, custom conversions, and conversion values.
Experience designing incrementality tests, such as holdouts and geo tests, and explaining results to Finance.
Strong grounding in testing and statistics, including sample sizing, test duration, and honest interpretation of results.
Comfort with SQL, spreadsheets, and analytics tools, and the ability to build a forecast.
Experience managing agencies and cross-functional partners in product, engineering, and editorial.
Clear, direct communication with executives.
Unrestricted work authorization in the United States.
Submit a resume/CV through Versant Careers to be considered.

Nice To Haves

Experience in news, media, or financial information subscriptions.
Experience launching a new subscription product or paywall.
Familiarity with tools such as Hightouch, Amplitude, Piano, or Braze.
Experience with app-install and in-app subscription campaigns.
Interest in markets and investing.

Responsibilities

Set the acquisition strategy and be accountable for gross new subscriber volume across every channel.
Design and run paywall tests involving meter limits, friction, and targeting while balancing subscriber growth with audience and engagement.
Own subscription landing pages and checkout, and continuously test page design, plan presentation, messaging, and checkout flow.
Bring data and test results to pricing and promotional-offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market.
Oversee paid acquisition across search, paid social, programmatic, and app install; consolidate account structures to provide platforms sufficient conversion volume for optimization.
Partner with product and engineering on pixel and server-side tracking, custom conversions by plan and term, and conversion values.
Design attribution windows, holdouts, and incrementality tests, and establish a measurement approach trusted by Finance.
Activate first-party audiences, including landing-page abandoners and engaged readers, through the CDP and reverse-ETL stack.
Run a playbook to deploy paid and on-site promotion behind major market stories within hours.
Own the growth testing roadmap across paywall, landing pages, offers, and media, maintaining a shared log of results and decisions.
Manage budget, pacing, and forecasting with Finance, and lead agency relationships, including scope, fees, and performance.
Track partner and network promotion so cross-promotion and bundle placements can be tied to subscriptions.