Senior Manager, Acquisition & Growth Strategy

Versant•Englewood Cliffs, NJ

About The Position

CNBC is investing in its digital subscription business and building new products for investors. The Senior Manager, Acquisition & Growth Strategy will own how the business finds and converts new subscribers across paid, owned, and partner channels. Reporting to the VP, Direct-to-Consumer, this role serves as the team's internal growth strategist and is accountable for new subscriber volume. The role owns the levers that turn readers into subscribers, including paid acquisition, paywall testing, subscription landing pages, and checkout, and helps shape pricing and promotional offers. It is a builder role responsible for establishing testing, measurement, and media structures to demonstrate what drives growth and scale successful approaches as the business grows. Success in the first year includes tracking new subscriber volume against plan weekly; maintaining and acting on a documented testing program; consolidating paid accounts and moving them out of learning phases; implementing conversion tracking by plan and term; completing an incrementality test with Finance; activating first-party retargeting audiences; and using a breaking-news promotion playbook on major market moments.

Requirements

At least 8 years of experience in growth or performance marketing, including at least 4 years driving subscriber acquisition for a subscription or direct-to-consumer business.
Track record of growing subscriber volume while managing customer acquisition cost, with budgets in the multi-million-dollar range.
Hands-on experience running paywall, landing-page, checkout, or offer tests and using results to make decisions.
Hands-on expertise in Google, Meta, and programmatic buying, including account structure, bidding, and algorithm learning phases.
Deep working knowledge of conversion tracking, including pixels, server-side conversion APIs, custom conversions, and conversion values.
Experience designing incrementality tests, including holdouts and geo tests, and explaining results to Finance.
Strong grounding in testing and statistics, including sample sizing, test duration, and honest interpretation of results.
Comfort with SQL, spreadsheets, and analytics tools, and ability to build a forecast.
Experience managing agencies and cross-functional partners in product, engineering, and editorial.
Clear, direct communication with executives.
Unrestricted authorization to work in the United States.

Nice To Haves

Experience in news, media, or financial information subscriptions.
Experience launching a new subscription product or paywall.
Familiarity with tools such as Hightouch, Amplitude, Piano, or Braze.
Experience with app install and in-app subscription campaigns.
Interest in markets and investing.

Responsibilities

Set acquisition strategy and own gross new subscriber volume across every channel.
Design and run paywall tests involving meter limits, friction, and targeting while balancing subscriber growth with audience and engagement.
Own subscription landing pages and checkout, and continuously test page design, plan presentation, messaging, and checkout flow.
Bring data and test results to pricing and promotional offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market.
Oversee paid acquisition across search, paid social, programmatic, and app install; consolidate account structures so platforms have enough conversion volume to optimize.
Partner with product and engineering on pixel and server-side tracking, custom conversions by plan and term, and conversion values.
Design attribution windows, holdouts, and incrementality tests, and develop a measurement approach trusted by Finance.
Activate first-party audiences, including landing-page abandoners and engaged readers, through the CDP and reverse-ETL stack.
Run a playbook for putting paid and on-site promotion behind major market stories within hours.
Own the growth testing roadmap across paywall, landing pages, offers, and media, with a shared log of results and decisions.
Manage budget, pacing, and forecasting with Finance.
Lead agency relationships, including scope, fees, and performance.
Track partner and network promotion so cross-promotions and bundle placements tie back to subscriptions.