Senior Manager, Above Brand and Omnichannel Strategy

AbbVie•Mettawa, IL

2d•$124,500 - $236,500

About The Position

The Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and communicate Omnichannel analytics and portfolio initiatives on behalf of APEX. The role provides analytic leadership and integrates marketing and sales information to strengthen Brand and Sales teams’ understanding of marketplace performance and opportunities. It partners across APEX verticals and with Brand Analytics, Sales Operations, and Customer Experience teams to interpret results and provide recommendations for strategic and tactical decisions. The role leads analytical solution development and execution, including Media Mix Modeling to shape fact-based promotional investment strategies and improve returns. It uses primary research, secondary data, therapeutic-area knowledge, and innovative analytical models to produce reliable, actionable insights. The Senior Manager communicates findings to stakeholders and collaborates with marketing teams and media agencies to drive business outcomes.

Requirements

Bachelor’s degree or U.S. equivalent.
At least 6 years of relevant experience in quantitative analysis of sales and marketing information and applying it to business plans and strategies.
Previous pharmaceutical experience.
Strong leadership skills and a proven ability to work closely and effectively with corporate functions and senior management.
Experience leading Marketing Mix Modeling applications, including multi-touch attribution, optimization, and other lift-measurement techniques for marketing promotions.
Ability to translate KPIs into actionable insights at the lowest level for each marketing promotion channel.
Strong oral and written communication and interpersonal skills.
Strong planning and organization skills.
Understanding of basic brand-management principles, including brand positioning and promotion channels.
Ability to anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions, and coach for greater team effectiveness.
Ability to partner effectively across multiple stakeholders.

Nice To Haves

Master’s degree in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing, or a closely related field with a concentration in marketing, sales, or quantitative analysis.
SQL and Dataiku.

Responsibilities

Lead solution development and execution so marketing analytics professionals can use advanced analytical techniques and information to fully leverage data, research, and analytics.
Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase returns on promotional investments.
Communicate insights and information effectively to a broad group of stakeholders through oral and written communication.
Collaborate with and influence marketing teams and media agencies to drive business outcomes.
Use primary research, secondary data sources, and therapeutic-area knowledge to develop analytic interpretations and actionable recommendations.
Leverage or build sophisticated analytical models that address critical issues and satisfy business criteria such as cost, risk, and impact, as well as technical criteria such as reliability, validity, and predictability.
Translate marketing KPIs into actionable insights at the lowest level for each promotional channel.
Partner across corporate functions and stakeholders, including Sales Leadership, Brand Marketing, Sales Operations, and Market Research and Analytics.