Senior Manager, Above Brand and Omnichannel Strategy

AbbVie • Mettawa, IL

1d

About The Position

The Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and communicate Omnichannel analytics and portfolio initiatives on behalf of APEX. The role provides analytic leadership and integrates marketing and sales information to strengthen Brand and Sales teams’ understanding of marketplace performance and opportunities. It partners across APEX verticals and with Brand Analytics, Sales Operations, and Customer Experience teams to interpret results and provide recommendations for strategic and tactical decisions.

Requirements

• Bachelor’s degree or U.S. equivalent required.
• At least 6 years of relevant experience in quantitative analysis of sales and marketing information and using that information to develop business plans and strategies.
• Previous pharmaceutical experience.
• Strong leadership skills and the ability to work closely and effectively with corporate functions and senior management.
• Experience leading the application of Marketing Mix Modeling, including multi-touch attribution, optimization, and other lift-measurement techniques for marketing promotions.
• Ability to translate KPIs into actionable insights at the lowest level for each marketing promotion channel.
• Proficiency in anticipating future needs, building collaborative partnerships, designing and implementing innovative solutions, demystifying complex information, communicating insights and solutions, and coaching for greater team effectiveness.
• Strong oral and written communication and interpersonal skills.
• Strong planning and organization skills.
• Understanding of basic brand-management principles, including brand positioning and promotion channels.
• Focus on teamwork, relationship-building, and influencing others while acting courageously, constructively, agilely, and accountably.
• Ability to partner effectively across multiple stakeholders.

Nice To Haves

• Master’s degree preferred in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing, or a closely related field with a concentration in marketing, sales, or quantitative analysis.
• SQL/Dataiku.

Responsibilities

• Lead solution development and execution so marketing analytics professionals can access and use advanced analytical techniques and information to leverage data, research, and analytics.
• Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that improve returns on promotional investments.
• Communicate insights and information effectively to a broad range of stakeholders through oral and written communication.
• Collaborate with and influence the marketing team and media agencies to drive business outcomes.
• Use primary research, secondary data sources, and therapeutic-area knowledge to develop insights, analytic interpretations, and actionable recommendations.
• Leverage or build sophisticated analytic models that address critical issues and meet business criteria such as cost, risk, and impact, as well as technical criteria such as reliability, validity, and predictability.
• Partner across stakeholders including Sales Leadership, Brand Marketing, Sales Operations, Market Research, and Analytics.

Benefits

• Paid time off, including vacation, holidays, and sick leave.
• Medical, dental, and vision insurance for eligible employees.
• 401(k) for eligible employees.
• Eligible to participate in long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager