Senior Lifecycle Marketing Manager

Kikoff•San Francisco, CA

12d

About The Position

Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money. We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially. This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact. We're looking for a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of our lifecycle comms. This is a role for someone who wants to set the point of view on how a modern lifecycle program should run — and then go build it. We're a small, ambitious team, and we lean on AI to move faster than our size would suggest: generating and iterating on creative, building segmentation logic, spinning up campaigns, and pulling and interrogating our own data. We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook. We're looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, move quickly with attention to detail, and do big things. We have an ambitious mission to educate folks about the importance of their credit scores and encourage them to unlock their financial access.

Requirements

5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
A thought leader others look to for the point of view — you've shaped lifecycle strategy for an organization, not just executed against someone else's roadmap
A fast-moving, detail-oriented, data-driven executor with an ownership mindset
Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
Fluent with AI tools in your day-to-day workflow — you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
Comfortable juggling multiple projects and executing on schedule at high velocity
Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
Strong instincts for direct response creative, and a framework for adjusting based on experimentation
SQL proficient — you pull your own data and cross-validate your own results

Nice To Haves

Experience in fintech or D2C is a bonus

Responsibilities

Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
Increase retention and drive higher customer lifetime value
Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program's output compounds without growing headcount
Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
Improve the segmentation, cadence, timing, and touchpoint mix of our comms
Mentor junior teammates through direct feedback, reusable frameworks, and leading by example