Senior Lifecycle Marketing Manager

Docusign • San Francisco, CA

11h • Hybrid

About The Position

We are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand generating programs across our global prospect and web audience. As a Senior Lifecycle Marketing Manager, you will build and optimize end-to-end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom-line revenue. In this role, you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI-led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.
This role is ideal for a data-driven marketer with a passion for optimizing the customer journey, embracing experimentation, and leveraging AI to work smarter and faster. The ideal candidate has experience building scalable global demand strategies and a curiosity for how AI can transform Growth Marketing. You will support critical Product-Led Growth initiatives and partner closely with cross-functional teams including Regional Marketing, Marketing & Campaign Operations, Martech, Product Marketing, Content, Analytics, and Creative.
This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Requirements

• 8+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business
• Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes
• Experience with strategizing and executing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
• Experience designing, prioritizing, and executing A/B testing programs at scale
• Bachelor’s degree in marketing, business, or related field

Nice To Haves

• Strong experimentation mindset
• Strong project management skills and attention to detail
• Dynamic, highly motivated, organized, self-starter
• Excellent written and verbal communication
• Highly analytical and metrics-driven and ability to drive insights and trends from data
• Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Experience working in a Product-Led Growth model and an understanding of B2B SaaS
• Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI-first mindset
• Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage
• Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights

Responsibilities

• Own and drive the vision, strategy, and execution of Lifecycle Marketing programs to meet business objectives and aggressive growth targets
• Build the framework to integrate AI workflows that improve efficiency, reduce manual effort, and enable hyper-personalization at scale
• Partner closely with the Product-Led Growth team to drive significant growth in web traffic, engagement, and moving users down the funnel from leads to paid customers
• Influence product roadmaps and initiatives to meet business outcomes, by owning quarterly and annual KPIs
• Work with regional marketing teams to identify and prioritize local market needs, and build near and long-term programs to increase engagement and conversion
• Leverage AI tools to develop creative experiments (subject lines, CTAs, short copy blocks) at scale and a continuous optimization loop
• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional stakeholders aligned and supportive of programs

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level