Senior Lead Digital Product manager – Deposit Customer Account Funnel

Wells Fargo Bank•Charlotte, NC

2d•Hybrid

About The Position

Wells Fargo is seeking a Senior Lead Digital Product Manager – Deposit Customer Account Funnel to join the Consumer Banking & Lending organization. This role reports to the Head of Deposit Customer Growth Journeys and is accountable for driving customer growth across the end‑to‑end deposit application experience. In this highly visible position, the Senior Lead partners closely with executive leadership across Product, Digital, Marketing, and Finance to shape and execute business and product strategies that expand the deposit customer base. The role owns the customer journey and associated business case and is directly responsible for delivering measurable growth outcomes through data‑driven decision making and rigorous product execution. Learn more about our career areas and business divisions at wellsfargojobs.com .

Requirements

7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Proven experience owning and optimizing the end-to-end digital acquisition funnel for a financial services or banking organization, driving customer growth and conversion.
Experience across the customer and product acquisition lifecycle, including shopping, application, and onboarding journeys
Relevant experience within a direct financial services provider
Understanding of deposit customer/account level of economics with ability to drive ROI based optimization and decision making
Strong analytical capability to interpret data and insights to identify issues, uncover opportunities, and inform business priorities and product road‑map decisions.
Demonstrated ability to work effectively in cross‑functional, team‑based environments across all organizational levels, where flexibility, collaboration, and adaptability are essential
Exceptional verbal, written, and presentation skills, with a proven ability to communicate complex concepts, influence outcomes, and broker alignment among diverse and competing priorities
Ability to exercise independent judgment to identify, analyze, and resolve complex business and product challenges
Experience creating and delivering compelling, executive‑level presentations to a wide range of stakeholders
Demonstrated ability to influence without authority, paired with intellectual curiosity, sound analytical judgment, and polished executive communication skills
Comfort operating in a highly complex, fast‑paced environment

Responsibilities

Act as a trusted advisor to senior leadership, shaping and influencing digital products, initiatives, roadmaps, and long-term strategies to address highly complex business and technical needs within the Digital environment.
Partner with the Product Director to drive ongoing optimization of the account opening funnel, improving customer experience and business outcomes.
Lead the strategy and resolution of highly complex, ambiguous challenges, applying deep evaluation across multiple functions and enterprise-wide stakeholders.
Deliver long-term, scalable solutions that require vision, creativity, innovation, and advanced analytical and inductive thinking.
Coordinate and guide highly complex initiatives, providing direction and mentorship to cross-functional teams.
Champion a culture centered on customer experience and data-driven decision-making.
Strategically engage and influence professionals and leaders at all levels across the enterprise.
Serve as a recognized subject matter expert and senior advisor to leadership on digital strategy and execution.