Lead Digital Product manager – Deposit Customer Account Funnel

Wells Fargo Bank•Charlotte, NC

22h•Hybrid

About The Position

Wells Fargo is seeking a Lead Digital Product Manager – Deposit Customer Account Funnel to join the Consumer Banking & Lending organization. This role reports to the Head of Deposit Customer Growth Journeys and is responsible for driving customer growth opportunities across the end‑to‑end deposit application experience. The Lead Digital Product Manager partners closely with executive stakeholders across Product, Digital, Marketing, and Finance to shape business and product strategies that accelerate growth of the deposit customer base. This leader owns the customer journey and supporting business case, with clear accountability for delivering measurable business outcomes. Learn more about our career areas and business divisions at wellsfargojobs.com .

Requirements

5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Experience across the customer and product acquisition lifecycle, including shopping, application, and onboarding journeys
Relevant experience within a direct financial services provider
Strong understanding of deposit customer and account‑level economics, with the ability to drive ROI‑based optimization and data‑driven decision‑making
Demonstrated ability to work effectively in cross‑functional, team‑based environments across all organizational levels, where flexibility, collaboration, and adaptability are essential
Exceptional verbal, written, and presentation skills, with a proven ability to communicate complex concepts, influence outcomes, and broker alignment among diverse and competing priorities
Ability to exercise independent judgment to identify, analyze, and resolve complex business and product challenges
Experience creating and delivering compelling, executive‑level presentations to a wide range of stakeholders
Proven experience conducting in‑depth competitive and market analyses to identify gaps, risks, and growth opportunities
Strong financial acumen with the ability to assess key drivers behind performance gaps relative to best‑in‑class benchmarks
Demonstrated ability to influence without authority, paired with intellectual curiosity, sound analytical judgment, and polished executive communication skills
Comfort operating in a highly complex, fast‑paced environment

Responsibilities

Support the Product Director and Senior Lead Product Manager with the ongoing optimization of the deposit account opening funnel
Lead identification of growth and experience opportunities and provide oversight of execution to ensure outcomes align with expected business results
Deliver long‑term, scalable solutions that require vision, creativity, innovation, and advanced analytical and inductive thinking
Coordinate highly complex initiatives and provide guidance to cross‑functional partners
Champion a strong customer‑ and data‑driven culture across product decisioning and execution
Strategically engage and influence professionals and leaders at all levels across the enterprise
Serve as a trusted subject matter expert and advisor to product execution teams and senior leadership