Senior Media Buyer

The Adcom Group, Inc.•Cleveland, OH

About The Position

The Senior Media Buyer is responsible for leading the bidding, execution, real-time optimization, and performance reporting phases of our clients' digital media investments. This individual plays a critical role in translating omni-channel digital strategies into high-performing active campaigns. Efforts include managing programmatic bids, trafficking tracking tags and creative assets, monitoring daily spend pacing, and continuously optimizing live campaigns to exceed performance benchmarks and conversion KPIs. The Senior Media Buyer manages the entire marketplace execution process within digital platforms, constructs exact media buys, and serves as the technical liaison between account teams, creative departments, and ad tech partners. The ideal candidate brings extensive hands-on experience with modern digital buying ecosystems, demonstrating deep technical expertise in demand-side platforms (DSPs), native ad managers, and analytics tools to directly maximize client ROAS across Display, Paid Social, Connected TV (CTV)/Video, and Search. The Senior Media Buyer is a catalyst for strategic thinking on client projects as well as a liaison between other agency departments.

Requirements

At least 5-7 years of media planning and/or buying experience across multiple sectors and within all paid media formats
Experience/expertise in buying platforms like Meta, Google, LinkedIn, and Campaign Manager 360
Experience/expertise of web analytics and marketing tech tools, including Google Analytics 4
Experience with SBMS, Strata, Advantage Media and/or similar agency buying tools
Proficiency in all Microsoft Office programs
Possesses an impeccable attention to detail, specifically regarding trafficking, tracking, and campaign quality control.
Embraces a culture of teamwork, collaboration, and intellectual curiosity, acting as a liaison between the media team and other agency departments.
Ability to prioritize and juggle multiple tasks within set deadlines in a fast-paced environment.
Strong verbal and written presentation skills with the ability to maintain high professional composure during client interactions.
Demonstrates alignment with Adcom’s Core Values: Curiosity, Grit, Positivity, and Thoughtfulness.
Strong mathematical and research skills, with the ability to analyze metrics like CPM, CTR, CPC, CPA, and ROAS to drive data-informed decisions.

Nice To Haves

Digital platform certifications a plus

Responsibilities

Ability to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks and active campaigns within set deadlines
Acts as the catalyst for strategic thinking and planning and tactical optimization and execution, making real-time, data-driven adjustments to maximize client media campaign performance.
Translates strategic media plans into precise, data-backed buying structures, concise purchasing rationales, and execution-ready client presentations.
Acts as steward of client budgets, with impeccable professional standards
Works closely with internal strategy teams and client managers, providing hands-on execution insight, platform capabilities direction, and technical feedback.
Works very closely with paid media buyers, providing mentorship, direction and strategic insight
Identifies, negotiates, and secures cost-effective, scalable, and targeted media agreements and inventory that provide qualified and quantifiable ROAS for clients.
Interprets campaign performance metrics, analytical data, and platform tracking to communicate the direct, measurable effectiveness of buys to clients and colleagues.
Directly executes and oversees custom audience building, platform bidding, campaign spend pacing, site tag analysis, billing reconciliation, and rigorous post-buy analysis.
Acts as an innovator by piloting emerging programmatic and digital buying trends, mastering the latest platform optimization tools, and vetting new ad tech and vendor partnerships
Ensures the flawless deployment of all media buys, tags, and creative assets with impeccable technical attention to detail.