Media Buyer
About The Position
The MaryRuth’s Media Buyer, reporting to our Director of Paid Media in the Growth department, will join our skilled and data-driven team of media buyers and advertising specialists to manage identifying and purchasing media for Meta, TikTok, Pinterest, Snapchat, and emerging platforms. This individual will work collaboratively and cross-functionally with Growth, Marketing, Influencer, Video Content and Brand on planning advertising strategies, determining KPIs, monitoring and analyzing ad performance data, and proving ROI across channels. This is a full-time, salaried, exempt, remote position with a compensation range of $70,000 to $85,000 USD/year.
Requirements
- Minimum 3 years of media buying experience; CPG or brand experience strongly preferred.
- Creative strategy experience and exposure required, including proficiency in analyzing and utilizing data to determine direction and objectives.
- Experience with NorthBeam, Prescient, Motion, or similar platforms preferred; intermediate experience in Microsoft Excel or Google Sheets required.
- Demonstrated work in translating data into optimizing advertising to reach and exceed KPIs; comfortable with common KPIs and campaign metrics.
- Experience with TikTok and/or Meta strongly preferred; experience with TikTok Shop, Pinterest, and Snapchat is a plus.
- Strong knowledge in targeting tactics, testing, and reporting in an omnichannel environment.
- Collaborative team player who can communicate effectively cross-functionally and with external partners, including around urgent, high-impact projects.
- Comfortable in a fast-moving environment and capable of managing competing priorities.
Nice To Haves
- Experience with TikTok Shop, Pinterest, and Snapchat is a plus.
Responsibilities
- Own and manage all media buying for Meta, TikTok, Pinterest, Snapchat, and up-and-coming additional channels.
- Partner with the Director of Paid Media and Creative Strategist for budgeting, planning, and creative development of ads that align with ongoing campaigns and company goals.
- Track and analyze ad data, focusing on metrics around efficiency and performance, including CaC, LTV, ROI, and conversions.
- Build and share reporting to enable actionable insights and ongoing optimization of ad placement and targeting across channels, using tools such as NorthBeam, Prescient, Motion, and Excel.
- Iterate and improve ad campaigns to build more effective targeting, maximize ROI, and stay up to date on best practices for each channel.
- Oversee the execution of relevant campaigns, including setting goals and KPIs, audience planning, and media selection.
- Work with Brand, UGC, and Video Editing teams to facilitate alignment with best practices, new trends, and MaryRuth’s brand voice in ad content.
- Communicate with both internal team members and external tech partners to review and action, timely updates, information sharing, and both short-term and longer-term planning.
- Ensure all content adheres to company standards as well as relevant merchant, channel, or other compliance guidelines or requirements.
Benefits
- Competitive compensation, commensurate with experience.
- Paid sick time.
- Paid holidays.
- Flexible paid time off.
- Paid volunteer time off.
- Medical, vision, and dental insurance.
- Flexible Spending Account - FSA.
- Company matched (4%) 401k.
- Eligibility for discretionary bonus.
- Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
