Media Buyer

Zulay Kitchen•Clearwater, FL

2d•Onsite

About The Position

We're looking for a Media Buyer who knows how to turn data into dollars. If you love scaling winning campaigns, obsess over ROAS, and get excited by testing new strategies, this role is for you. At Zulay Kitchen, you'll own Meta advertising campaigns that reach millions of shoppers. You'll have the freedom to test, optimize, and scale campaigns while working alongside a creative team that's always pushing the next big idea. If you know your way around Ads Manager and believe every click should have a purpose, keep reading.

Requirements

Proficiency in Meta Ads Manager
Understanding of ROAS, CPA, CPC, CTR, and conversion rate metrics
Experience with A/B testing creatives, audiences, and landing pages
Ability to analyze data and provide actionable insights
Knowledge of current Meta platform updates, advertising trends, and best practices

Nice To Haves

Experience turning ad spend into growth
Passion for scaling winning campaigns
Obsession with ROAS
Excitement for testing new strategies

Responsibilities

Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram).
Optimize budgets to maximize ROAS, revenue, profit, and overall campaign performance.
Research audiences and build high-performing targeting and retargeting strategies.
Partner with our creative team to develop scroll-stopping ads and compelling messaging.
Monitor campaign performance daily and make data-driven optimizations to budgets, creatives, placements, and audiences.
Analyze key metrics including ROAS, CPA, CPC, CTR, conversion rate, and other performance indicators.
Continuously A/B test creatives, audiences, and landing pages to improve results.
Prepare performance reports and share actionable insights with leadership.
Stay ahead of Meta platform updates, advertising trends, and best practices.
Constantly look for opportunities to scale profitable campaigns and uncover new growth opportunities.