Senior Integrated Marketing Manager
About The Position
The Senior Integrated Marketing Manager owns end-to-end GTM strategy and integrated campaign execution for a defined line of business. This role operates at the intersection of demand generation, product marketing, sales, and customer engagement – setting the plan, aligning stakeholders, and delivering measurable pipeline and revenue impact. The ideal candidate is a high-output, full-stack B2B marketer who can translate strategy into execution across channels, influence and align cross-functional partners. You bring strong business judgment and ability to operate with high ownership in a fast-paced environment.
Requirements
- 7-10 years experience in B2B marketing, preferably in technology or cybersecurity
- Bachelor’s Degree required
- Proven track record owning integrated marketing programs that drive pipeline and revenue
- Deep experience with Salesforce and modern marketing automation platforms (preferably HubSpot)
- Strong experience with ABM platforms (preferably 6sense)
- Demonstrated ability to execute multi-channel campaigns including digital, events, webinars, and content
- Strong analytical skills with proficiency in Excel and marketing performance analysis
- Experience managing agencies, vendors, and external partners
- Excellent writing and communication skills across web, content, and advertising
- Strong stakeholder management and executive communication skills
- Experience operating in fast-paced, high-growth environments with shifting priorities
- High ownership and accountability for results
- Scrappy, execution-focused, and not above any task required to drive outcomes
- Strong critical thinker with the ability to operate in ambiguity
- Collaborative leader who elevates partners and contributes to overall team success
- Curious, fast learner with a bias toward action
- Comfortable using new tools, technologies, and AI-enabled marketing solutions
- Ability to balance strategy with hands-on execution
Responsibilities
- Own integrated marketing strategy and execution for a specific line of business, aligned to pipeline and revenue targets
- Architect and execute multi-touch programs across digital, events, ABM, content and partner channels
- Own end-to-end campaign lifecycle and drive continuous improvement
- Lead event, webinar, field marketing strategy and execution
- Partner with Product Marketing to translate established messaging and positioning into campaign narratives and integrated programs
- Align with Sales leadership on account strategy, pipeline acceleration, and deal progression
- Own audience strategy in marketing automation and ABM platforms to improve conversion and velocity
- Analyze performance across campaigns and channels; use insights to optimize outcomes and improve ROI
- Own performance reporting (pipeline contribution, conversion rates, engagement) and present recommendations to stakeholders
- Manage external partners (agencies, contractors, vendors) to deliver high-quality work on time and on plan
- Create high-level content including campaign messaging, web copy, blogs, and ad copy
- Partner with channel owners (paid, SEO/SEM, social) to define integrated plans and improve acquisition efficiency
- Lead program management across multiple initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Senior
