Senior Insights Manager, Consumer Insights
About The Position
The Senior Insights Manager is a high-impact, highly visible role that combines hands-on research leadership with strategic influence across Brand and Innovation. As a department-of-one, this person is both the primary executor of consumer research and a strategic thought partner to senior leaders. This role is responsible for building and leading the consumer insights agenda across the organization. The ideal candidate is equally comfortable running research studies, synthesizing insights, and influencing strategic decisions. They will serve as the central “consumer truth engine” for both brand strategy and throughout the innovation lifecycle.
Requirements
- 7–10+ years of experience in consumer insights, market research, or strategic planning
- Strong qualitative and quantitative research design experience
- Proven ability to operate as both an individual contributor and a strategic advisor
- Experience supporting brand strategy and early-stage innovation
- Exceptional synthesis, storytelling, and executive presentation skills
- Comfort operating in a lean, fast-moving, and purpose-driven organization
Nice To Haves
- Experience in CPG required; food, beverage, wellness, or adjacent categories preferred
Responsibilities
- Own and lead the end-to-end consumer insights agenda across brand and innovation
- Design and execute qualitative and quantitative research programs
- Translate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be done
- Build and maintain a strong external partner network for research support
- Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact.
- Act as a strategic thought partner to Brand, Innovation, and Executive teams
- Shape key business questions and ensure decisions are grounded in consumer understanding
- Synthesize complex data into compelling narratives for senior leadership
- Partner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions.
- Support the development/evolution of the Innovation Strategy
- Serve as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readiness
- Help validate jobs-to-be-done, concepts, and platform hypotheses
- Design research that reduces risk and informs go/no-go decisions
- Partner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development.
- Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioning
- Distill research into clear frameworks, opportunity spaces, and strategic implications
- Present findings in a way that drives alignment and action across teams
- Help build a more consumer-centric culture across the organization
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
