Sr Industry Product Marketing Manager (Financial Services)

Salesforce•Chicago, IL

2d•$143,400 - $216,900

About The Position

Salesforce is seeking an experienced Senior Industry Product Marketing Manager to join their Financial Services industries team. This role will drive awareness of how Salesforce solutions address industry-specific challenges and support future success in the agentic enterprise era. The position involves close collaboration with Sales, Industry Advisors, and the Product organization to develop and execute go-to-market strategies. Successful candidates will possess strong skills in strategy, storytelling, stakeholder alignment, and AI orchestration. Salesforce marketers are encouraged to leverage AI to enhance their work and better serve stakeholders and customers.

Requirements

7+ years of product marketing or related experience, ideally in SaaS or enterprise technology.
Working knowledge of the Financial Services industry (banking, wealth and asset management, and insurance) sufficient to engage credibly with customers and Sales.
Proven ability to translate market and competitive signals into actionable positioning, messaging, and go-to-market plans that are utilized by Sales.
Experience developing content across the marketing funnel, from thought leadership to sales playbooks, and understanding content effectiveness at different stages.
Comfort presenting on stage and coaching other speakers, including executives, on scripts and talk tracks for keynotes and breakouts.
Demonstrated ability to work independently with executives (internal and external).
Scrappy and comfortable with ambiguity, with a focus on task completion over ego.
Strong cross-functional influence skills to achieve alignment with Sales, Product, Industry Advisors, and marketing peers without formal authority.
Hands-on experience with AI tools in a marketing context, specifically Claude Code, Slack Skills, and Gemini.
A proactive approach to building and testing AI-assisted workflows.
Excellent written and oral communication skills, capable of producing diverse content formats.
Ability to assess and evaluate candidates' resumes and qualifications using AI tools, with humans making final hiring decisions.

Nice To Haves

Experience in Claude Code, Slack Skills, and Gemini is a must.

Responsibilities

Develop go-to-market plans for the Financial Services industry (banking, wealth and asset management, and insurance) that drive pipeline, assist Sales in closing Annual Contract Value (ACV), and promote customer adoption, by leveraging market signals, competitive intelligence, and Sales data.
Craft a messaging strategy and overarching narrative that clearly articulates the value proposition of the Salesforce platform, including its agentic AI capabilities, for the Financial Services industry.
Create compelling content across the marketing funnel, including e-books, data sheets, thought leadership pieces, demo videos, and sales assets like playbooks, understanding which content formats perform best at different stages.
Engage directly with customers and their executives to develop success stories and compelling event content, representing Salesforce with credibility and executive presence in high-stakes conversations.
Align stakeholders across Salesforce's matrixed organization, understanding when to involve them and how to manage multiple requests, while maintaining executive presence.
Own event narrative and storytelling, including session ownership from content strategy to message translation for Financial Services, and potentially delivering content on stage. This involves developing scripts and slides for keynotes and breakout sessions for both Salesforce-owned and third-party events, and representing the company in executive reviews.
Manage and update industry pages on the website with the latest messaging and positioning, using data to optimize this channel.
Create engaging content for webinars to maintain audience interest.
Utilize AI as a starting point for all responsibilities and develop AI projects to improve team efficiency, with required experience in Claude Code, Slack Skills, and Gemini.