Senior GTM Product Marketing Manager, Slack

Salesforce•San Francisco, CA

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Agentforce 360 is transforming how businesses work, and Slack is at the center of it all. As the AI work platform, Slack is where your people and agents work together. It is the essential tool to make your AI investments deliver. Our mission? Make people's working lives simpler, more pleasant, and more productive. We're looking for a Senior GTM Product Marketing Manager to drive go-to-market strategy for Slack. In this role, you'll own sales enablement for Slack's biggest product releases and build the programs that generate Slack pipeline and revenue growth. You'll sit on the extended leadership team for Slack sales leaders, helping their teams understand, position, and sell Slack. This team uses AI as a core part of how we operate. Every team member is expected to build and manage AI-powered workflows and agents. If you're energized by the opportunity to create new ways of working, this role is for you.

Requirements

GTM Excellence: 7+ years in Product Marketing, Go-To-Market, Sales Enablement, or Solution Engineering in enterprise B2B SaaS.
Experience creating sales plays, product launch programs, and seller-facing enablement content with measurable pipeline impact.
PMM Expertise: Experienced across PMM and able to own messaging, positioning, launch strategy, competitive intel, and sales enablement end-to-end.
AI Fluency: Uses AI tools in day-to-day work and goes beyond personal productivity, building workflows and agents that scale content and programs across the team. Has experience building AI tooling for sellers.
Sales Partnership: Proven ability to build trusted relationships with sales leaders and translate seller feedback into GTM programs.
Strong Communication: Excellent communication and presentation skills. Distills complex ideas into clear, compelling, and actionable content.
Strategic & Analytical: Ability to translate market trends, competitive signals, and sales insights into GTM priorities. Comfortable making judgment calls and moving forward in ambiguous, fast-paced environments.
Cross-Functional Influence: Skilled at aligning product, sales, and marketing teams around shared priorities.

Nice To Haves

Preferred Education: Bachelor's degree; MBA or equivalent experience highly desirable.

Responsibilities

Lead sales enablement for product launches. Design and deliver the programs, content, and sessions that give sellers confidence to position and sell Slack.
Be a product subject-matter-expert who is able to clearly represent the value of innovations and tailor messaging for any audience, from BDRs to sales leaders.
Build ongoing sales plays and programs. Develop the messaging, competitive content, use cases, and sales plays that help sellers generate pipeline and close deals.
Track win/loss trends and competitive signals. Stay close to how deals are won and lost: gathering seller feedback, competitive insights, and deal data to sharpen messaging and inform GTM priorities.
Be the internal expert on where Slack wins and why.
Develop and scale GTM content with AI. Build and manage AI-powered workflows and agents to keep content current, relevant, and tailored for different audiences.
Use data to identify gaps, prioritize what to build, and measure the effectiveness of sales programs.
Own key sales communications and updates. Own the seller newsletter and launch communications that keep sales teams informed and activated.
Drive cross-functional alignment. Partner closely with product, sales, marketing, and strategy teams to align on priorities, incorporate feedback, and co-create the highest impact programs.