Senior GTM Manager

Microsoft•Redmond, WA

About The Position

The Senior GTM Manager will lead strategy and go-to-market execution for Microsoft 365 Consumer across three growth areas: higher-education students, Windows-based offers, and subscriber lifecycle change management. The role owns the global strategy for student audiences, developing differentiated value propositions, offers, and customer journeys that introduce students to Microsoft 365 individual plans and foster sustainable paid relationships. It also leads the Microsoft 365 business and customer proposition for Windows-led offers, working across device setup, Windows experiences, Office applications, Retail, and OEM-supported opportunities. As product marketing owner for material changes affecting Microsoft 365 Consumer subscribers, this role assesses subscriber impact and translates approved requirements into customer experiences, communications, and launch plans in partnership with Legal, Privacy, Engineering, Commerce, Support, and lifecycle marketing. This is a senior individual-contributor role requiring strategic thinking, analytical rigor, customer focus, and the ability to lead complex cross-organizational programs without direct authority. The role does not provide legal advice, independently interpret regulatory requirements, or own Microsoft compliance policy.

Requirements

Master's degree in Marketing, Computer Science, Business, or a related field and 3+ years of experience in business; or bachelor's degree in one of these fields and 5+ years of experience in business; or equivalent experience.
Quantitative skills and experience using funnel, cohort, conversion, renewal, and revenue analysis.
Demonstrated ability to influence across organizations and lead programs without direct ownership of resources.
Executive communication and decision-framing skills.
Ability to balance customer experience, business impact, technical feasibility, and compliance requirements.
Experience developing go-to-market strategies, customer value propositions, offers, or growth programs.
Experience leading complex cross-functional initiatives involving product, engineering, sales, finance, or partner organizations.
Experience using customer and business insights to develop strategy and prioritize investments.

Nice To Haves

Bachelor's degree in Marketing, Computer Science, Business, or a related field and 8+ years of experience in product marketing, growth marketing, business planning, or related work; or master's degree in one of these fields and 6+ years of relevant experience; or equivalent experience.
Experience with consumer subscriptions, lifecycle marketing, offers, pricing, acquisition, or recurring-revenue models.
Experience marketing to students, emerging adults, or other audience segments with distinct eligibility and lifecycle needs.
Familiarity with Windows, device, OEM, Retail, or in-product acquisition experiences.
Experience supporting subscriber communications, product-change readiness, disclosures, migrations, or other compliance-related launch requirements.

Responsibilities

Own the global Microsoft 365 Consumer strategy for higher-education students, including audience definition, competitive positioning, value proposition, offer roadmap, and business performance.
Develop differentiated student propositions combining productivity, AI, storage, security, skilling, and relevant partner benefits.
Build an evergreen student acquisition and monetization roadmap around academic lifecycle moments, including back-to-school, semester starts, graduation, and transitions from institution-provided access to individual subscriptions.
Define end-to-end student customer journeys covering identification, eligibility verification, checkout, activation, upgrade, renewal, and transitions between education and consumer subscriptions.
Develop learning agendas across pricing, trials, offer structure, channels, messaging, customer friction, abuse prevention, and paid conversion.
Establish business-review and planning rhythms across Microsoft 365, Education, Windows, Copilot, LinkedIn, GitHub, and other relevant teams.
Own the Microsoft 365 business and customer proposition for Windows-led offers, including device-attached trials, student bundles, in-product offers, and Retail or OEM-supported promotions.
Translate Windows and device-partner opportunities into executable plans covering target audience, offer construct, eligibility, redemption, customer journey, marketing support, and measurement.
Identify durable acquisition opportunities across Windows setup, inbox experiences, Office applications, web, Retail, and direct channels.
Develop test-and-learn plans measuring acquisition, paid conversion, subscriber value, and ecosystem engagement.
Define how successful offers transition into sustainable paid relationships, including renewal expectations, upgrade paths, post-offer communications, and the experience when promotional periods end.
Partner with product, engineering, analytics, finance, sales, and channel teams to prioritize opportunities and drive execution.
Serve as product marketing owner for subscriber experiences when Microsoft 365 introduces material product, pricing, entitlement, migration, plan, or feature changes.
Assess affected subscribers, the changes and remaining value for them, and whether customer action is required.
Identify affected cohorts and data requirements across plan, purchase channel, market, entitlement, and migration status.
Develop end-to-end customer communication and experience plans across email, in-product messaging, support content, FAQs, and other relevant touchpoints.
Build and drive launch workbacks covering owners, dependencies, reviews, localization, support readiness, data validation, and channel timing.
Partner with Legal and Privacy to obtain guidance and required approvals, and translate requirements into clear subscriber journeys and coordinated execution.
Apply a customer-first framework to required communications, prioritizing clarity, continuity, recourse, and support when subscriber value or entitlements change.
Maintain reusable precedents, templates, decision frameworks, and readiness checklists to help teams identify subscriber and execution risks earlier.
Provide executive updates on readiness, customer impact, unresolved risks, and decisions required for launch.