Senior GTM Manager

Microsoft•Redmond, WA

6h•$106,400 - $222,600

About The Position

The Microsoft 365 Consumer Marketing team is seeking a Senior GTM Manager to lead strategy and go-to-market execution across student audiences, Windows-based offers, and subscriber lifecycle change management. This senior individual-contributor role owns global consumer strategy for higher-education students, developing value propositions, offers, and customer journeys that introduce students to Microsoft 365 individual plans and build sustainable paid relationships. The role also leads Microsoft 365 strategy for Windows-based offers across device setup, Windows experiences, Office applications, Retail, and OEM-supported opportunities. The position serves as product marketing leader for material changes affecting Microsoft 365 Consumer subscribers. Working with Legal, Privacy, Engineering, Commerce, Support, and lifecycle marketing, the role assesses subscriber impact and turns approved requirements into clear customer experiences, communications, and launch plans. Success requires strategic thinking, analytical rigor, customer focus, and the ability to lead complex cross-organizational programs without direct authority.

Requirements

Master's degree in Marketing, Computer Science, Business, or a related field and 3+ years of business experience; or bachelor's degree in one of these fields and 5+ years of business experience; or equivalent experience.
Ability to lead complex cross-functional initiatives involving product, engineering, sales, finance, or partner organizations.
Ability to influence across organizations and lead programs without direct ownership of resources.
Ability to balance customer experience, business impact, technical feasibility, and compliance requirements.

Nice To Haves

Bachelor's degree in Marketing, Computer Science, Business, or a related field and 8+ years of experience in product marketing, growth marketing, business planning, or related work; or master's degree in one of these fields and 6+ years of relevant experience; or equivalent experience.
Experience with consumer subscriptions, lifecycle marketing, offers, pricing, acquisition, or recurring-revenue models.
Experience marketing to students, emerging adults, or other audience segments with distinct eligibility and lifecycle needs.
Familiarity with Windows, device, OEM, Retail, or in-product acquisition experiences.
Experience supporting subscriber communications, product-change readiness, disclosures, migrations, or other compliance-related launch requirements.
Quantitative skills and experience using funnel, cohort, conversion, renewal, and revenue analysis.
Executive communication and decision-framing skills.
Experience developing go-to-market strategies, customer value propositions, offers, or growth programs.
Experience using customer and business insights to develop strategy and prioritize investments.

Responsibilities

Own the global Microsoft 365 Consumer strategy for higher-education students, including audience definition, competitive positioning, value proposition, offer roadmap, and business performance.
Develop student propositions that combine productivity, AI, storage, security, skilling, and relevant partner benefits.
Build an evergreen acquisition and monetization roadmap around academic lifecycle moments, including back-to-school, semester starts, graduation, and transitions from institution-provided access to individual subscriptions.
Define end-to-end student customer journeys covering identification, eligibility verification, checkout, activation, upgrade, renewal, and transitions between education and consumer subscriptions.
Develop learning agendas covering pricing, trials, offer structure, channels, messaging, customer friction, abuse prevention, and paid conversion.
Establish business-review and planning rhythms with Microsoft 365, Education, Windows, Copilot, LinkedIn, GitHub, and other relevant teams.
Own the Microsoft 365 business and customer proposition for Windows-led offers, including device-attached trials, student bundles, in-product offers, and Retail- or OEM-supported promotions.
Turn Windows and device-partner opportunities into executable plans covering audiences, offer constructs, eligibility, redemption, customer journeys, marketing support, and measurement.
Identify durable acquisition opportunities across Windows setup, inbox experiences, Office applications, web, Retail, and direct channels.
Develop test-and-learn plans measuring acquisition, paid conversion, subscriber value, and ecosystem engagement.
Define how successful offers transition into sustainable paid relationships, including renewal expectations, upgrade paths, post-offer communications, and the experience when promotional periods end.
Partner with product, engineering, analytics, finance, sales, and channel teams to prioritize opportunities and drive execution.
Serve as product marketing owner for the subscriber experience when Microsoft 365 introduces material product, pricing, entitlement, migration, plan, or feature changes.
Assess affected subscribers, what changes for them, what value remains available, and whether they must take action.
Identify affected cohorts and data requirements across plan, purchase channel, market, entitlement, and migration status.
Develop end-to-end customer communication and experience plans across email, in-product messaging, support content, FAQs, and other relevant touchpoints.
Build and drive launch workbacks covering accountable owners, dependencies, reviews, localization, support readiness, data validation, and channel timing.
Partner with Legal and Privacy to obtain guidance and required approvals, translating requirements into clear subscriber journeys and coordinated execution.
Apply a customer-first framework to required communications, prioritizing clarity, continuity, recourse, and support when subscriber value or entitlements change.
Maintain reusable precedents, templates, decision frameworks, and readiness checklists to help teams identify subscriber and execution risks earlier.
Provide executive updates on readiness, customer impact, unresolved risks, and decisions required for launch.