Senior Growth Marketing Manager, Google Labs and Workspace

Google•Mountain View, CA

1d•$171,000 - $247,000

About The Position

The Senior Growth Marketing Manager, Owned & Operated (O&O), and Site Growth Marketer (L6) for AI Growth owns high-impact owned channels that convert visitors into active and power users across Google Labs and Google Workspace. The role supports products including Pomelli, Stitch, Flow, Flow Music, NotebookLM, Antigravity, Gmail, Workspace Monetization, and Gemini cross-product adoption. The AI Growth Engine team drives full-funnel user acquisition, onboarding, lifecycle activation, and monetization for Google's AI products. The position combines experimentation, product telemetry, and agentic automation to support global adoption. It reimagines lifecycle marketing and web optimization through AI-native, API-driven workflows that use behavioral telemetry to generate creative variants, synchronize landing page treatments, and dispatch personalized outreach. Marketing at Google is described as connecting technology with user needs and demonstrating how Google's products solve problems. Individual pay is determined by job-related skills, experience, and relevant education or training. The stated US compensation is $171,000–$247,000, plus a 20% bonus target, equity, and benefits.

Requirements

Bachelor's degree or equivalent practical experience.
9 years of experience in lifecycle marketing, CRM, Conversion Rate Optimization (CRO), web growth, or product growth marketing.
Experience running multi-trigger email and push notification programs alongside web A/B testing and landing page optimization.
Experience partnering with Product, Engineering, and Data Science teams to execute data-driven growth experiments.
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience in consulting and working with behavioral marketing data.
Experience with marketing and sales operations, financial analytics, or other related analytical experience.
Experience scaling both 0-to-1 consumer/creator AI products and massive-scale B2B/prosumer SaaS ecosystems such as Google Workspace.
Direct experience with Google's internal owned-channel stack, including Google Notification Platform (GNP), Chime, Mendel web experimentation, Google Search Console (GSC), and Brightspot/CMS workflows.
Demonstrated ability to use AI orchestration tools (Jetski, Antigravity, Gemini models) to automate copy generation, template assembly, QA, and campaign dispatch.

Responsibilities

Own the strategy, architecture, and execution of full-funnel Owned and Operated growth programs across lifecycle email, mobile and in-app push notifications, web properties, and in-product growth surfaces.
Build, productionize, and scale behavioral CRM programs, leveraging Jetski and GNP APIs/F1 tables to reduce build-to-send times.
Lead site Conversion Rate Optimization and landing page experimentation using Mendel and CMS platforms, ensuring alignment between incoming and destination web experiences.
Partner with Product and Engineering teams to design cross-product growth loops.
Establish owned-channel safeguards, including automated audience opt-in verification, frequency capping, EEA/DMA compliance checks, and holdback/control-arm configuration before launch.
Direct contractor execution across email coding, CMS publishing, and localization while scaling AI-assisted copy and asset generation.
Track and report owned-channel velocity and business impact, including visitor-to-signup conversion rate, DAU/MAU activation lift, and incremental business growth, to executive leadership.