Senior Growth Marketing Manager

LeadVenture

About The Position

LeadVenture is seeking a Senior Growth Marketing Manager to lead acquisition and upsell campaign strategy for one of their key brands. The role requires a strategic thinker who will analyze data, collaborate with Sales, and develop realistic strategies. The manager will work closely with Sales, BDR, and channel teams to ensure cohesive targeting, messaging, and execution across the entire customer journey, from initial contact to conversion and growth. This is a results-oriented position accountable for pipeline outcomes and solving significant growth challenges.

Requirements

7 or more years in demand generation, campaign management, growth marketing, or revenue marketing.
Proven success in building and executing multi-channel B2B campaigns that drive measurable pipeline and revenue impact.
Experience working on brands or programs that were underperforming and know how to build momentum under challenging conditions.
Strong understanding of funnel metrics, segmentation, conversion, and performance analysis.
Experience collaborating closely with Sales, BDR, and cross-functional stakeholders.
Data-driven approach with a focus on business outcomes and revenue impact.
Hands-on experience with marketing automation, ABM or intent platforms, and outbound or data tools.

Responsibilities

Shape Growth Strategy by understanding brand perception, Sales feedback, and current program performance.
Identify opportunities to enhance pipeline generation, conversion, and revenue.
Recommend strategic priorities based on data, market conditions, and business objectives.
Develop and test hypotheses to address growth challenges and uncover new opportunities.
Own integrated campaign strategy and planning across paid media, BDR, email, events, and partner channels.
Define campaign goals for pipeline, conversion, and revenue in collaboration with marketing leadership.
Oversee segmentation, messaging, and channel strategy throughout the customer journey.
Balance short-term pipeline generation with long-term growth initiatives.
Drive cross-functional alignment with Marketing, Sales, BDR, and channel teams on strategy, targets, and execution.
Partner with Sales to address conversion barriers related to brand perception or customer trust.
Align outbound messaging, targeting, and timing with BDR teams, treating them as a core campaign channel.
Build strong relationships with sales and business stakeholders to foster shared accountability.
Lead campaign delivery, including timelines, briefs, and coordination with creative and channel execution teams.
Ensure all assets and messaging align with campaign strategy and business goals.
Drive execution velocity by identifying and removing cross-team bottlenecks.
Own campaign performance tracking across the entire funnel, from engagement to revenue.
Analyze performance trends to understand root causes and drive optimization decisions.
Develop action plans to improve campaign results and build repeatable, scalable approaches.
Integrate partner and OEM channels into campaign strategy to expand reach and drive pipeline through co-marketing and partnerships.