Senior Growth Marketing Lead, Engagement

Airbnb

3d•$196,000 - $245,000•Remote

About The Position

The Engagement Growth Marketing team sits at the intersection of marketing, product, engineering, and data science, shaping the guest journey and driving meaningful top-line impact. As the Senior Growth Marketing Lead, Membership, you’ll own the Lifecycle strategy and execution behind Airbnb’s membership and incentive programs. You’ll join a high-performing team focused on building deeply personalized lifecycle experiences powered by insights, data, and real-time guest signals.

Requirements

15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans, managing multiple workstreams and delivering high-quality execution.
Work autonomously, learning tools and systems quickly and proactively moving work forward.
Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
Ability to balance growth objectives with customer experience and brand considerations.
Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

Responsibilities

Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push.
Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns.
Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations.
Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability.
Utilize performance insights to create recommendations and improvements to the lifecycle strategy. Present recommendations to key cross-functional stakeholders and executives.
Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement.
Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels.
Present strategy, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.