Senior Director, Growth, Marketing and Engagement

University of Chicago•Chicago, IL

1d•$130,000 - $160,000

About The Position

The Senior Director of Growth, Marketing and Engagement leads UChicago Professional’s (UCPro) integrated strategy for market growth, audience development, learner engagement, and brand visibility in support of the University of Chicago’s professional, executive, and lifelong learning portfolio. Reporting to the Managing Director, this role develops and executes a comprehensive, data-informed growth strategy that supports enrollment, revenue generation, partnership development, alumni engagement, and market positioning across a diverse portfolio of non-degree and executive education programs. The Senior Director oversees marketing, communications, enrollment strategy, and audience engagement functions while identifying new pathways for growth through employer partnerships, alumni and learner communities, thought leadership, referral strategies, and innovative digital engagement. This role leverages modern marketing technologies and emerging tools, including AI-enabled workflows, marketing automation, video storytelling, analytics, and experimentation, to expand UCPro’s reach and impact. The Senior Director serves as a strategic partner across academic divisions, central administration, faculty leadership, and external organizations to strengthen UCPro’s national reputation and advance sustainable portfolio growth.

Requirements

Minimum requirements include a college or university degree in related field.
Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.

Nice To Haves

Master’s degree.
Background in higher education, executive education, professional learning, or mission-driven organizations.
Leading integrated marketing, growth, or audience engagement functions.
Demonstrated success developing strategies for both direct-to-consumer and business-to-business audiences.
Familiar with marketing automation, CRM systems, digital analytics, AI-enabled marketing tools, and modern growth practices.
Building thought leadership, content, and executive audience engagement strategies.
Leading organizational or functional transformation.
Strategic and entrepreneurial mindset with strong business acumen.
Strong understanding of adult learners, executive audiences, and lifelong learning markets.
Expertise in modern digital marketing and audience growth strategies.
Translate data and analytics into actionable strategy.
Exceptional collaboration and relationship-building skills across complex organizations.
Excellent written, verbal, and executive communication skills.
Strong people leadership and change management capabilities.

Responsibilities

Develops and executes an integrated growth strategy aligned with UCPro’s strategic and financial goals, including enrollment, revenue, audience expansion, and market positioning.
Identifies and develops new growth opportunities across B2C, B2B, alumni, employer-sponsored, and executive education audiences.
Partners closely with program strategy, academic units, and enrollment teams to assess market demand and optimize program positioning, pricing, and go-to-market strategies.
Establishes measurable performance indicators and dashboards to evaluate campaign effectiveness, audience engagement, enrollment conversion, and portfolio performance.
Leads and mentors a cross-functional team responsible for marketing, communications, digital engagement, and enrollment support.
Fosters a culture of creativity, innovation, experimentation, accountability, and continuous improvement.
Manages agency, vendor, and technology relationships, ensuring strong performance and alignment with strategic priorities.
Oversees departmental planning, budget development, resource allocation, and operational priorities.
Develops and executes integrated marketing strategies across all channels, utilizing segmented audience approaches to effectively reach professionals, executives, employers, alumni, and lifelong learners.
Expands UCPro’s digital presence and competitive differentiation through innovative engagement, personalized communications, referral and community-building programs, and compelling messaging for new and existing offerings.
Develops targeted marketing and engagement strategies to support corporate partnerships, custom learning initiatives, enterprise education opportunities, and employer outreach, increasing visibility and participation in UCPro offerings.
Collaborates with University and divisional partners to deepen alumni engagement, strengthen lifelong learning pathways, and build relationship-based campaigns for key institutional and professional audiences.
Positions UCPro, its faculty, and programs as thought leaders by leading content and communications strategies that highlight expertise, learner impact, program outcomes, and industry trends.
Strengthens audience engagement and brand visibility through consistent messaging, brand alignment, and expanded use of multimedia storytelling across all marketing initiatives.
Manages adoption and effective use of modern marketing tools, technologies, and practices, including AI, automation, CRM, analytics, A/B testing, and multimedia engagement. Continuously evaluates emerging technologies and best practices.
Partners with analytics and systems teams to improve data integration, audience insights, and reporting capabilities.
Partners with enrollment and student support teams to optimize the learner journey from awareness through enrollment, participation, and alumni engagement.
Develops lifecycle engagement strategies that transform learners into repeat participants, advocates, and ambassadors.
Plans, develops, designs and implements strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
Provides leadership and supervision to staff, including selection and development of staff.
Performs other related work as needed.