Senior Growth Marketer

RemodelBoom

1d•$150,000 - $150,000•Remote

About The Position

We're launching a brand-new consumer-facing brand in the home services space, built on top of our existing network of 300+ home improvement companies across the U.S. This role offers a clean slate with a real ad budget from day one and a rev-share business model that rewards creative that actually converts. The Senior Growth Marketer will own the creative for our Meta ads, including angles, hooks, scripts, feedback loops with editors, and analyzing performance data. RemodelBoom is the leading revenue-sharing growth partner for home improvement companies, operating on a model where payment is generated only upon sales, forcing a fast-paced, data-driven approach. This new consumer brand represents the next phase of growth for the company.

Requirements

Portfolio of video ads that have demonstrated conversion performance for brands with significant ad spend.
Fanatical research skills, understanding the nuances of what converts across different demographics and platforms.
Deep understanding of direct response marketing, with a focus on conversion rather than brand awareness.
Strong copywriting skills, with an appreciation for direct response copywriting principles.
Ability to generate bold, outside-the-box ideas and sustain creative output.
Proficiency in both data analysis (spreadsheets, hook rates) and creative ideation.
Ability to articulate the psychological reasons for ad performance.
Understanding of what captures attention and drives engagement in ad content.
Skill in providing fast, decisive feedback to video editors.
Fluent use of AI tools, such as Claude.
Experience in DTC e-commerce backgrounds are welcome.

Nice To Haves

Experience in home improvement, lead generation, or local services.
Ability to bring your own video editing team if desired.

Responsibilities

Researching target avatars, including homeowner pain points, Reddit threads, competitor ads, and successful strategies in adjacent industries.
Generating new ad concepts weekly, with a focus on iterating on successful approaches.
Writing hooks, scripts, and storyboards for video ads.
Briefing video editors, reviewing their output, and providing timely, decisive feedback.
Analyzing ad account data to inform creative decisions (note: a separate media buyer manages ad execution).
Explaining the psychological reasons behind ad performance (both successes and failures).
Evolving the creative strategy based on incoming data.