Growth Marketer

Tellos, Inc.
Remote

About The Position

Tellos is rebuilding how autism care is delivered. We help BCBAs run independent, high-quality practices — without getting buried in operations. Families get care faster. Providers earn more and burn out less. We are growing fast. Demand is real. Your job is simple to describe and hard to execute: Drive a consistent flow of qualified families into Tellos. Turn demand into scheduled therapy. Build acquisition systems that scale without breaking. You will own how families find Tellos, trust Tellos, and start care.

Requirements

  • Hands-on experience driving growth in consumer digital healthcare (required)
  • Are a builder and operator, not a manager
  • Have run and owned acquisition channels end-to-end
  • Think in funnels, not campaigns
  • Move fast and learn through execution
  • Care about outcomes, not activity

Nice To Haves

  • Experience in marketplaces or local services is a strong plus.

Responsibilities

  • End-to-end client acquisition
  • Identify and validate 1-2 repeatable acquisition channels (e.g., high-intent search, local SEO, referral loops) and demonstrate early signal within the first 30-60 days.
  • Own the full funnel: Awareness → intent → intake → scheduled assessment.
  • Identify and fix points where families drop off, hesitate, or disappear.
  • Design and run acquisition loops across Local SEO (city/state pages), Paid acquisition (Google, Meta, etc.), Referral channels (schools, providers, communities), and Conversion surfaces (landing pages, forms, messaging).
  • Test, iterate, and fix conversion issues.
  • Identify highest intent channels.
  • Build repeatable acquisition loops.
  • Reduce cost per qualified intake.
  • Improve conversion from inquiry → therapy start.
  • Define and drive the metrics that matter: Cost per qualified lead, Lead → intake conversion, Intake → therapy start conversion, Time from inquiry to first session, Channel-level ROI.
  • Explain what’s working, what’s not, and what to do next.
  • Ensure leads are high quality.
  • Ensure intake flow is frictionless.
  • Ensure messaging matches reality.
  • Ensure demand doesn’t outpace supply in a way that breaks experience.
  • Launch fast, iterate faster.
  • Run experiments weekly.
  • Kill what doesn’t work.
  • Double down on what does.
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