Growth Marketer

Just Appraised

About The Position

Just Appraised is looking for a Growth Marketer to build and run programs that convert existing customers and top-of-funnel activity into pipeline. This includes customer marketing, proactive email lead generation, webinars, and case studies, with the possibility of taking on light product marketing tasks. This is a full-stack, hands-on role for someone who prefers demand generation over pure product marketing, is comfortable owning programs end-to-end, and can execute without a large team. Design skills are a significant advantage but not mandatory.

Requirements

B2B marketing experience, with a focus on demand generation, ideally within B2B SaaS.
Hands-on experience managing email marketing programs from inception to completion.
Experience owning the full lifecycle of webinars.
Comfortable writing customer case studies and managing them through internal and customer approval processes.
Full-stack mindset: comfortable working across multiple channels rather than specializing in one area.
Familiarity with Salesforce, Hubspot, and Zoom Webinar is preferred but not required.

Nice To Haves

GovTech marketing experience.
Some exposure to product marketing (positioning, launch content, sales enablement).
Design/visual skills.
Familiarity and previous usage of tools like Salesforce, Hubspot, and Zoom Webinar.

Responsibilities

Own marketing programs that drive expansion within the existing customer base, collaborating with Customer Success on cross-sell and upsell initiatives.
Build a comprehensive customer marketing strategy including updates, community/advocacy touchpoints, lifecycle communications, customer advisory, and a customer reference program to boost engagement and provide Sales and CS with more resources.
Establish proactive, always-on lead generation email programs, including building the channel from scratch.
Manage nurture and reactivation sequences, segmentation, cadence, and reporting on metrics like opens, clicks, and MQLs generated.
Oversee the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up.
Collaborate with Sales, CS, and internal subject matter experts to identify content and speakers for webinars.
Report on webinar registration, attendance, and pipeline contribution.
Source, write, and publish customer case studies to provide Sales with credible proof points for active deals.
Coordinate with Customer Success to identify compelling customer stories and manage the approval process for case studies.
Support product marketing on an as-needed basis, including creating sales-facing roadmap slides, launch collateral, and providing competitive insights.
Create clean, on-brand visual assets such as slides, one-pagers, and social graphics.