Senior AEO Growth Marketer

HubSpot

6d • $94,800 - $142,200 • Hybrid

About The Position

Our mission at HubSpot is to help millions of organizations grow better. As a Senior AEO Growth Marketer, you will define and execute the growth strategy for HubSpot's AI connector portfolio across platforms such as ChatGPT, Gemini, and future AI ecosystems. HubSpot's AI connectors enable users to access and interact with HubSpot data and workflows directly within AI platforms such as ChatGPT and Gemini. You will work at the intersection of growth marketing, AEO, marketplace discovery, and customer adoption – helping organizations discover and realize value from HubSpot through AI-powered experiences. This role is ideal for a marketer who combines strong acquisition and content instincts with a deep curiosity about AI platforms.

Requirements

• 5+ years of experience in growth marketing, SEO, AEO, marketplace optimization, or related acquisition-focused marketing roles.
• Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems.
• Strong understanding of AI Search.
• Proven experience building and executing growth campaigns that drive measurable customer acquisition, activation, or revenue outcomes.
• Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
• Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
• Comfortable operating in fast-moving, ambiguous environments with evolving priorities.

Nice To Haves

• Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
• Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
• Experience with product-led growth (PLG) motions tied to organic acquisition channels.
• Experience running AI discoverability, entity optimization, or structured content experiments.

Responsibilities

• Own the GTM strategy for HubSpot's AI connector portfolio – ChatGPT, Gemini, and future connectors
• Execute AEO marketing campaigns that encompass content creation, owned media, partnerships, paid ads, affiliate marketing, and more.
• Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
• Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new go-to-market initiatives.
• Monitor competitor activity, platform changes, and AI ecosystem trends to identify new growth opportunities.
• Establish measurement frameworks for AI-native acquisition channels.
• Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot.

Benefits

• Cash compensation includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
• Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
• Some roles may also be eligible for overtime pay.
• Explore the benefits and perks HubSpot offers to help employees grow better.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed