Senior Growth Marketer

Rokt•Calgary, AB

8d•Hybrid

About The Position

We are seeking an elite, full-stack marketer to join Aftersell by Rokt. This is not a role for a high-level strategist who avoids the tactical work, nor is it for a pure executioner. We need a high-agency leader who possesses deep market context and a significant expertise spike in product marketing. You will define the strategic direction of our growth efforts while remaining fiercely operational. You are someone who prioritizes narrative before features, treats Sales and CS as your primary customers, and values influenced ARR over "launch theater."

Requirements

Exceptional Communication Skills: You must possess superior written and verbal communication skills to keep internal teams aligned and draft high-quality external content.
Full-Stack Mastery: A proven track record of driving growth and managing multiple workstreams in high-velocity SaaS or ecommerce environments.
Strategic PMM Expertise: Deep understanding of category creation vs. category capture—you know which messaging strategy to apply and when.
Analytical Thinking: Comfortable using data to craft impact stories that hold up to scrutiny; you celebrate measurable business impact, not just a blog post launch.
In-Office Collaboration: Committed to working from our Toronto hub 4 days a week to lead and collaborate in person.

Responsibilities

Develop a crisp "villain" (e.g., fragmented stacks, missed conversions) and position Aftersell as the hero; you lead with merchant pain, not product features.
Own the narrative across the funnel. You will craft compelling, credible impact stories using actual customer data and airtight ROI methodologies.
Treat the internal Sales and CS teams as your "product." You will obsess over win/loss data and build collateral that addresses actual objections heard on calls.
Maintain a living, honest picture of the ecommerce landscape (Klaviyo, Attentive, etc.) and know exactly which competitive battles to pick.
Act as the "quarterback" for growth initiatives—organizing internal resources and external talent to ensure flawless, data-driven delivery.
Build distinct messaging for buyers (CMO/CFO) versus users (Growth/CX Ops), understanding budget authority versus veto power.