Senior Growth Manager, Strategic Partnerships

Grow TherapyNew York, NY
Hybrid

About The Position

Grow Therapy is looking for a Sr. Growth Manager, Strategic Partnerships to build and scale the conversion journey across their strategic partner categories, including employer/EAP, primary care (PCP), and other high-value partnership types. This role will own demand generation and qualified lead conversion from strategy to execution, managing paid channels, optimizing the conversion funnel, and identifying new growth channels to meet scale and efficiency goals. The position requires close collaboration with Strategic Partnerships, Sales, Product, Data, Finance, and Creative teams to develop strategies, accelerate performance, and build this program into a major growth channel. The ideal candidate is a seasoned growth marketer who is scrappy, strategic, customer-focused, and action-oriented, with expertise in paid channels, funnel optimization, and a track record of building programs from scratch. They should be adept at working with data partners to build scalable architecture and enrichment levels. This role is based in the New York, NY hub, requiring an in-office presence three days per week.

Requirements

  • 7+ years of experience in growth marketing, demand gen, or performance marketing, ideally within a consumer marketplace.
  • A proven track record of building and scaling lead-generation funnels that drive measurable business outcomes.
  • Demonstrated expertise managing paid channels and optimizing multi-stage conversion funnels against scale and efficiency goals.
  • Experience identifying and building new growth channels from the ground up.
  • Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
  • Experience partnering closely with partnerships, sales, product, and data teams to ship against shared goals.
  • A genuine obsession with the customer and a habit of grounding every decision in customer behavior and needs.
  • A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence.
  • Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
  • A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.
  • A relentless focus on measurable impact and driving real, measurable business growth.

Nice To Haves

  • Account-based experience is a plus.

Responsibilities

  • Build the roadmap for generating qualified leads across strategic partner categories, including employers, primary care physicians, and other partnership types.
  • Manage paid channels end to end—planning, execution, budget pacing, and optimization against efficiency and volume targets.
  • Own the conversion funnel across every stage, from first touch to qualified lead, and drive continuous improvement in conversion rates and experience.
  • Identify, test, and scale new growth channels to expand reach and improve efficiency.
  • Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization.
  • Build and own growth measurement and data that ensure strategic goal-setting, in partnership with Data and Finance, including funnel analytics, CAC, lead quality, and attribution mapping.
  • Collaborate deeply with Partnerships and Sales to align on target audiences, prioritization, lead quality, and optimizations.
  • Evaluate channel-level and funnel-level insights to guide optimization, investment decisions, and resource allocation.
  • Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results that all of Partnerships can leverage.
  • Stay current with growth trends, channel shifts, and platform capabilities to identify new opportunities for scale and efficiency.

Benefits

  • Comprehensive medical, dental, vision, life, and disability coverage.
  • No cost access to therapy through the Grow platform (available to US employees).
  • Retirement savings programs and equity opportunities.
  • Flexible time off, company paid holidays, and a full company wide Winter Break.
  • Up to 18 weeks of paid parental leave and a new child stipend.
  • Dedicated weekly flexible time for self care (Mental Health Mornings/Afternoons).
  • Annual stipend to support personal wellbeing and professional growth (Wellness & Development Stipend).
  • Pre tax commuter benefits.
  • Support for home workspace plus meal benefits.
  • Variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.
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