Senior Growth Manager, Lifecycle Management

Super.com

8d•$151,000 - $206,000•Remote

About The Position

We are looking for a Senior Growth Manager, Lifecycle Management to build and lead lifecycle management into a core pillar of member success and retention at Super.com. This is a high value and high impact role where you will own the strategy and build-out of our lifecycle infrastructure, design the multi-product journeys that deliver highly individualized and relevant communications to each member at critical points in their journey, and lead the lifecycle team that brings it to life. The role encompasses lifecycle infrastructure, journey strategy and execution, experimentation, stakeholder management, project management, and team leadership.

Requirements

6+ years of hands-on lifecycle / CRM marketing experience, including building and scaling lifecycle programs
Experience setting up lifecycle infrastructure from the ground up — segmentation, data syncs, experiments and multi-channel journeys across email, SMS, push, and in-app
Deep, hands-on expertise with Customer.io or a similar lifecycle / CRM platform (e.g. Braze, Iterable)
Strong reporting and data analysis experience, including the knowledge of how to query and pull data sets as required (e.g. SQL, Amplitude, Looker)
Experience designing and running experimentation across both segment-based and event-triggered campaigns
Stakeholder management, and strong program management — able to run sprint planning, assign work, and manage a roadmap across cross-functional resources
Proactive and keen to take ownership

Nice To Haves

People management experience — having led, mentored, and grown a team
Experience with a Customer Data Platform (e.g. Segment, mParticle) or building data pipelines for marketing
Experience designing engaging and effective email templates; familiarity with HTML / Liquid
Familiarity with communication related copywriting and content creation
Experience at a high growth startup / tech company
Prior experience in Subscription businesses or multi-product journeys.

Responsibilities

Own the strategy, infrastructure, and best practices for Super.com’s lifecycle program across email, SMS, push, and in-app — building the communications and journeys that deliver highly individualized and relevant messaging to each member at critical points in their journey, and maintaining best-in-class deliverability and messaging health.
Strategize, develop and execute comprehensive email, SMS, and push campaigns and automations; run experimentation across segment- and event-based campaigns; and analyze and report on lifecycle metrics including deliverability rates, open rates, CTR, overall revenue, and signups to drive insights and action.
Coordinate sprint planning to deploy work for each upcoming cycle and assign the right work to each team member, manage the team’s roadmap and backlog, and run standups and retrospectives to keep the mission on track and on time.
Stay aligned with your GM and adjacent teams, and collaborate efficiently across data, product, finance, and engineering to manage requirements and priorities.
Lead, mentor, and grow the lifecycle management team, working closely with Engineering, Design, Copywriting, and Product Marketing partners.