Senior B2C Marketing Manager (Lifecycle & Growth)

Benzinga • Detroit, MI

5d • Remote

About The Position

Benzinga is a high-velocity financial media company with a fast-growing B2C subscription business. This role is for a senior operator who will own end-to-end marketing initiatives. The position involves running email and SMS programs, building and optimizing funnels to convert free users to trials and trials to paying subscribers, and driving a continuous experimentation cadence. The role offers significant autonomy, with work shipping weekly and a clear path for growth as the function scales.

Requirements

• 5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce.
• Deep ESP fluency, including building and owning journeys, segments, broadcasts, and triggered sends in a modern ESP.
• SMS program experience, including consent, compliance, and deliverability.
• Experience building and optimizing landing pages, checkout flows, and signup funnels.
• Ability to take a revenue goal, decide what to build, and ship it independently with accuracy and attention to detail.
• Strong analytical judgment to read performance data, spot trends, form hypotheses, and translate them into tests.
• Comfort with spreadsheets; SQL is a plus.
• Experience running always-on testing and demonstrating end-to-end owned wins.
• Instinctive understanding of compliance risks related to performance claims and promotional language.
• Strong copy sense for writing subject lines, SMS hooks, and CTAs.
• Fluency with UTM tracking and attribution models.
• Excellent written communication and project management skills.
• Discipline to manage multiple programs simultaneously without losing details.

Nice To Haves

• Experience with onsite experimentation platforms.
• Exposure to subscription billing systems and entitlement logic for paywalls and trials.
• Experience with webinar and live-event marketing.

Responsibilities

• Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers across email and SMS channels.
• Build and optimize landing pages, signup flows, and checkout experiences to move users from interest to paid.
• Develop and manage event and webinar workflows that feed the funnel.
• Own the testing roadmap across channels and pages, deciding what to test, implementing tests, scaling successful ones, and reporting on revenue impact.
• Own program numbers, protect deliverability and list health, and maintain clean attribution for all sends and pages.

Benefits

• Competitive salary with performance-based upside.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Remote-first, flexible work arrangements.
• Generous PTO and paid holidays.
• Professional development opportunities.
• A front-row seat to a fast-moving subscription business.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed