Senior B2C Marketing Manager (Lifecycle & Growth)

Benzinga•Detroit, MI

3d•Remote

About The Position

Benzinga is a high-velocity financial media company with a fast-growing B2C subscription business. This role is for a senior operator who will own the end-to-end process of driving revenue through email and SMS programs, building and optimizing funnels for user conversion, and leading a continuous experimentation cadence. The position offers significant autonomy, with work shipping weekly and a clear path for growth as the function scales.

Requirements

5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce.
Deep ESP fluency: experience building and owning journeys, segments, broadcasts, and triggered sends in a modern ESP.
SMS program experience: built and run an SMS program, including consent, compliance, and deliverability.
Funnel and conversion depth: built and optimized landing pages, checkout flows, and signup funnels, with demonstrable conversion wins.
Self-directed builder: ability to take a revenue goal, decide what to build, and ship it with care and accuracy.
Strong analytical judgment: ability to read performance data, spot trends, form hypotheses, and translate them into tests.
Comfort with spreadsheets required; SQL is a plus.
Experimentation discipline: experience running always-on testing and ability to show end-to-end owned wins.
Compliance reflex: ability to identify performance-claim and promotional-language risk before shipping.
Strong copy sense: ability to write effective subject lines, SMS hooks, and CTAs, and match/set brand voice.
Fluency with UTM tracking and attribution models.
Excellent written communication skills.
Sharp project management skills.
Discipline to run multiple programs simultaneously without losing details.

Nice To Haves

Experience with onsite experimentation platforms.
Exposure to subscription billing systems and the entitlement logic behind paywalls and trials.
Experience with webinar and live-event marketing.
Comfort across a range of email platforms is a strong plus.

Responsibilities

Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers across email and SMS channels.
Build and optimize landing pages, signup flows, and checkout experiences to convert users from interest to paid.
Develop and manage workflows for events and webinars that feed the sales funnel.
Own the testing roadmap across email, SMS, and landing pages, deciding what to test, implementing tests, scaling successful ones, and reporting on revenue impact.
Own program numbers, protect deliverability and list health, and maintain clean attribution for all sends and pages.
Partner daily with paid media, product and engineering, content, and data science teams.
Bring problems early with a proposed solution attached.