Senior Graphic Designer & Media Creator

GENESIS PRODUCTS LLC•Goshen, IN

2d•Onsite

About The Position

Genesis Products is seeking a seasoned, creative Senior Graphic Designer & Media Creator to join its Marketing Team. Reporting directly to the Brand & Creative Director, this role produces strategic, engaging creative work across print, digital, social, and experiential platforms. Approximately 70% of the role focuses on graphic design, with the remaining 30% dedicated to photography and video production. The role takes projects from strategy and concept through final execution, creating visual experiences for a diverse portfolio of industries, product lines, and brands. The position combines agency-style creative variety and standards with the stability and work-life balance of an in-house team. The ideal candidate works on-site, though a hybrid arrangement may be considered. The role offers schedule flexibility and may require approximately 10% travel for photography and video shoots, meetings, events, and tradeshows.

Requirements

Bachelor's degree in Graphic Design, Visual Communications, or a related field.
5–10 years of relevant professional experience.
A strong portfolio showcasing graphic design concept development and execution, photography, and video.
Expert proficiency in Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop.
Strong photo retouching and image manipulation skills, including compositing, cleanup, and color correction.
Hands-on experience shooting and editing photography and video, including lighting, composition, and sound.
Working proficiency in tools such as Lightroom, Premiere Pro, or Final Cut Pro.
Expert understanding of layout, typography, color theory, visual hierarchy, and composition.
Exceptional attention to detail from initial concept through final proof and production.
Strong creative thinking and problem-solving skills, with the ability to work independently and contribute to collaborative brainstorming.
Excellent communication and presentation skills, including confidence working directly with internal stakeholders, gathering feedback, and managing expectations.
Proven ability to manage multiple projects and priorities while consistently meeting deadlines.
Willingness to embrace AI as a creative tool to support ideation, production, resizing, image cleanup, and workflow efficiencies.

Nice To Haves

Experience creating and managing social media content, with an understanding of platform-specific requirements and best practices.
Advanced skills in photo retouching, 3D design, motion graphics, or animation.
Experience with After Effects or similar motion design tools.
Knowledge of web design principles, responsive design, and basic front-end development.
Ability and interest in mentoring and supporting junior creative team members.

Responsibilities

Develop innovative, visually compelling creative concepts across print, digital, social, and experiential platforms.
Design and produce marketing materials, including brochures, sell sheets, catalogs, packaging, presentations, signage, social graphics, and digital advertisements.
Apply expertise in layout, typography, color theory, visual hierarchy, and composition.
Maintain brand consistency across creative deliverables and platforms.
Create booth graphics and supporting materials for customer events and tradeshows.
Plan and capture product, application, lifestyle, people, and event photography.
Retouch photos and perform image manipulation and color correction.
Shoot and edit short-form video content for social media, websites, sales materials, and tradeshows.
Develop original photography and video assets that support design projects and reduce reliance on stock imagery.
Manage multiple creative projects independently from concept through production, meeting timelines and stakeholder expectations.
Collaborate with product, sales, HR, and other internal teams to understand project objectives and creative needs.
Present creative concepts, gather feedback, and communicate with internal stakeholders.
Coordinate external photographers, production crews, printers, and other vendors as needed.
Stay current on creative trends, production techniques, and emerging technologies, including AI and augmented reality.
Identify opportunities to improve creative processes and incorporate new tools and technologies into the workflow.