Senior Google Ads Media Buyer
About The Position
We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube. You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services. This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results.
Requirements
- 5+ years experience in Google Ads media buying (direct response focus)
- Proven track record scaling campaigns to $500K–$1M+ monthly spend
- Deep expertise in: Google Ads (Search, PMax, Display) — required
- YouTube Ads — strongly preferred
- Experience in one or more of: Mortgage, Solar, Insurance, Home services
- Strong understanding of: CPL optimization, Funnel metrics (CTR, CVR, CPA, LTV), Bid strategy and Smart Bidding frameworks
- Ability to work closely with creative/landing page teams and guide direction based on performance
- Experience with lead generation funnels + CRM systems
- Strong analytical mindset and fast decision-making ability
Responsibilities
- Plan, launch, and optimize campaigns across: Google Search, Performance Max, Display, YouTube Ads
- Scale campaigns from testing to high 6-figure / 7-figure monthly spend
- Maintain and improve CPL targets while increasing lead volume
- Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
- Analyze performance data daily and make rapid optimization decisions
- Own keyword strategy, including: Keyword research and match-type structuring, Negative keyword management, Search query mining for new opportunities
- Manage bid strategy, budget allocation, and account/campaign structure
- Collaborate closely with landing page designers and copywriters to: Develop new ad copy and asset variations, Test ad copy, extensions, and assets at scale, Identify and scale winning ad groups
- Continuously test and optimize: Ad copy, assets, and offers, Audience signals and targeting layers, Landing pages and funnels
- Implement and manage tracking systems: Google Tag Manager, Conversion tracking, Enhanced Conversions, Offline conversion imports, CRM integrations
Benefits
- Competitive base + performance-based bonuses tied to: Lead volume, CPL targets, Campaign profitability
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
