Senior Google Ads Media Buyer

Innovative Metrics • Beverly Hills, CA

1d

About The Position

We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube. You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services. This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results.

Requirements

• 5+ years experience in Google Ads media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in: Google Ads (Search, PMax, Display) — required
• YouTube Ads — strongly preferred
• Experience in one or more of: Mortgage, Solar, Insurance, Home services
• Strong understanding of: CPL optimization, Funnel metrics (CTR, CVR, CPA, LTV), Bid strategy and Smart Bidding frameworks
• Ability to work closely with creative/landing page teams and guide direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

Responsibilities

• Plan, launch, and optimize campaigns across: Google Search, Performance Max, Display, YouTube Ads
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Own keyword strategy, including: Keyword research and match-type structuring, Negative keyword management, Search query mining for new opportunities
• Manage bid strategy, budget allocation, and account/campaign structure
• Collaborate closely with landing page designers and copywriters to: Develop new ad copy and asset variations, Test ad copy, extensions, and assets at scale, Identify and scale winning ad groups
• Continuously test and optimize: Ad copy, assets, and offers; Audience signals and targeting layers; Landing pages and funnels
• Implement and manage tracking systems: Google Tag Manager, Conversion tracking, Enhanced Conversions, Offline conversion imports, CRM integrations

Benefits

• Competitive base + performance-based bonuses tied to: Lead volume, CPL targets, Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed