Senior Go-To-Market Program Manager

BlackCloak

6d•$110,000 - $130,000•Remote

About The Position

BlackCloak is seeking a Senior Go-To-Market Program Manager to build and operate a new delivery model for GTM Operations. Reporting to the head of GTM Operations, this hands-on program leadership role connects GTM strategy to field teams by managing vendors, organizational changes, and field marketing programs that generate pipeline. The role turns requests and ideas into a prioritized portfolio, aligns sales and marketing leaders, and drives adoption of new processes and tools. It partners with GTM systems and analytics colleagues, who own CRM administration, data, and reporting; it is not a systems administration role. The position will help establish and run GTM Operations intake, prioritization, planning, roadmap management, status reporting, and operating cadence. It will lead cross-functional programs from kickoff through close and maintain playbooks, templates, and documentation. Vendor responsibilities include evaluations, selection, inventory, renewals, deliverable oversight, and business reviews. The role also leads change communications, training, rollout adoption measurement, and field feedback loops. In partnership with Field Marketing and Sales, the manager will plan and execute regional programs, events, and executive engagements; establish repeatable event processes; coordinate account targeting and follow-up; and report performance measures such as attendance, influenced pipeline, and cost per opportunity. The first 90 days involve learning the teams, vendors, and active projects; launching intake and prioritization with a shared backlog and leadership review cadence; completing a vendor inventory; and leading a rollout through measured adoption while establishing repeatable field marketing planning and reporting.

Requirements

At least 5 years of experience in program management, GTM operations, marketing operations, sales strategy, or a related role at a B2B company.
Proven experience managing cross-functional programs involving sales, marketing, and external partners.
Hands-on vendor management experience, including evaluations, renewals, negotiations, and performance reviews.
Experience leading change by rolling out processes or programs and driving adoption among sales or marketing teams.
Strong organization and prioritization skills, with sound judgment about which workstreams matter most.
Clear written and verbal communication skills, including preparing updates and presentations for senior leaders.
Comfort with project management tools such as Asana, Monday, or Smartsheet.
Working knowledge of how CRM and marketing tools support the funnel.
Entrepreneurial mindset and interest in growing with a fast-moving company.

Nice To Haves

Experience supporting field marketing, events, or ABM programs.
Experience in cybersecurity, SaaS, or another B2B technology company.
Formal program or change management training, such as PMP, Prosci, or Agile.
Experience helping establish a new team, operating model, or intake process.
Experience at an early- or mid-stage company.

Responsibilities

Help design, launch, and operate the GTM Operations delivery model, including intake, prioritization, planning, and status reporting.
Own intake and triage requests from sales and marketing, define scope and level of effort, and prioritize the backlog.
Build and maintain the GTM Operations roadmap, project plans, and timelines, making trade-offs visible to leadership.
Run weekly priorities and project reviews, as well as monthly or quarterly updates for sales and marketing leaders.
Manage cross-functional programs from kickoff to close, establishing owners, milestones, risks, and success measures.
Create and maintain playbooks, templates, and documentation.
Lead vendor evaluations and selection, including requirements gathering, demos, scorecards, and business cases.
Maintain a vendor inventory covering renewal dates, spend, owners, and usage, and identify consolidation or savings opportunities.
Monitor vendor deliverables against scope, deadlines, and quality expectations, escalating issues when needed.
Run vendor business reviews and hold partners accountable for outcomes and value.
Plan and lead rollouts of GTM processes, programs, and tools, from stakeholder alignment through launch.
Develop and deliver change communications, training plans, and launch materials for sales and marketing teams.
Set adoption goals, measure adoption after launch, and address gaps through training and feedback loops.
Gather field feedback and translate it into improvements, representing field needs to GTM Operations.
Partner with Field Marketing and Sales to plan and execute regional programs, events, and executive engagements.
Establish repeatable field marketing processes, including event checklists, budget tracking, timelines, and post-event follow-up.
Coordinate with sales leaders and account teams on account targeting and follow-up plans for field programs.
Track field program performance, including attendance, influenced pipeline, and cost per opportunity, and share results with leadership.

Benefits

100% remote company within the USA.
Comprehensive medical, dental, and vision plans, with an option for 100% employer-paid employee premiums and 50% employer-paid dependent premiums.
Health Savings Account with company contribution for eligible medical plans.
Flexible vacation plan.
10 paid company holidays.
100% employer-paid life, AD&D, and short- and long-term disability insurance.
401(k) with Traditional and Roth options, including employer match.
Company equity.
Paid parental and pregnancy recovery leave.
Company and team off-sites and virtual events throughout the year.
Home office stipend.