Senior Go-to-Market Manager, Channel Marketing

EBSCO Industries Inc•Hoover, AL

1d•Onsite

About The Position

Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team. This role is the connective tissue between creative, Sales, retail partners, and vendors. This person owns fixture launches, digital shelf execution, and retail promotions — on time, on budget, with measurable results. Strong candidates will have owned complex marketing programs end to end, managed multiple stakeholders without direct authority, and built a reputation for never letting things slip.

Requirements

Proficient in AI tools such as Claude, ChatGPT, or Copilot, with demonstrated use in project management tasks. (Writing briefs, managing timelines, building workflows, or automating repetitive work)
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5-8 years of experience in marketing, program management, or channel marketing, preferably in consumer products, retail, or the outdoor/sporting goods industry.
Track record of owning complex programs from planning through execution — budget, stakeholders, timeline, and measurement — with little hand-holding.
Known for building detailed project calendars, hitting deadlines, and moving work through organizations where you don't have direct authority.
Experience managing vendors, getting competitive quotes, and owning a marketing budget.
Strong written communication skills, including the ability to write clear, detailed creative briefs.
Proficiency with Microsoft Office Suite and project management tools such as Asana.

Nice To Haves

Has worked with national retail accounts like Walmart, Bass Pro/Cabela's, Academy, or Tractor Supply and understands how fixture programs and retailer-specific products work from the brand side.
Has worked with POS data and knows how to use sell-through numbers to make decisions.
Background in hunting, outdoor products, or consumer hardware is a plus.

Responsibilities

Own and drive the annual channel marketing calendar, including in-store displays and product launches, with clear deadlines for creative, approvals, production, and shipping.
Write account-specific creative briefs for fixtures, displays, and digital materials that give the creative team strong + clear direction on what sells and how at each account.
Manage the full fixture and display program from vendor quoting through production, shipping, installation, and compliance verification.
Partner with the GTM Manager to define launch support opportunities for national retailers, such as: social collaborations, dedicated emails, paid media placements, and co-marketing programs. Own the marketing conversation with retail buyers and marketing teams to lock in commitments and deliver on time.
Own the channel marketing budget. Manage vendor relationships, get competitive quotes, and track spend against plan. Identify new opportunities and build business cases in partnership with Sales.
Manage approval processes across Sales, Marketing, and retail buyers on fixture and display programs. Keep timelines moving and build alignment across stakeholders.
Own digital shelf execution at national accounts. Maintain a PDP delivery timeline and checklist by account, deliver compliant content on time, audit published listings, and flag opportunities to merchandise better online.
Own sell-through marketing and performance reporting for retailer-specific products (SMUs) across national and regional accounts. Track how they perform and have a clear recommendation on whether to continue or change the program.
Know the major promotional event calendar by account. Bring Marketing support opportunities to the table proactively and own execution for catalog placements, and opportunities for promotional offers.
Build reporting that ties our fixture and display investments to actual sell-through results, partnering with Finance.
Keep a running library of playbooks, process docs, and retailer requirements so the team can execute with excellence, quickly and consistently.
Serve as the cross-functional project management hub for channel marketing. Connect dots across Creative, GTM, Sales, Community Marketing, Finance, and external vendors.