Senior Field Marketing Manager

cyberu

1d•$102,300 - $163,700•Remote

About The Position

Cornerstone is looking for a Sr. Field Marketing Manager to join our Field Marketing team. We are looking for a creative, driven integrated campaign manager to focus on building compelling, marketing campaign activations that create qualified pipeline for both new logo acquisition and expansion opportunities within the base. If you are looking to repeat the same buzzword-filled, boring campaigns – this job isn’t for you. We need someone who is scrappy, willing to test, execute and find new ways to bring Cornerstone’s solutions to the market.

Requirements

Proven experience writing concise and impactful email communications.
7+ years of experience creating omnichannel marketing campaigns
Strong project and program management skills.
Expertise in event logistics and ability to manage multiple concurrent events
Detail-focused, self-starter with strong cross-functional project management skills.
Hands-on experience managing campaigns across multiple platforms
Creative mind that thrives on ways to inspire and engage prospects.
Skilled in cultivating trust-based working relationships across different functional teams.
Proven track record of executing effective campaigns that drive pipeline to reach company goals.
Energetic and proactive team player with a sense of humor.
Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment

Nice To Haves

Think marketing can be fun

Responsibilities

Collaborate with key sales, marketing, and business development stakeholders to plan and craft creative, impactful multi-channel campaigns to drive pipeline growth in your target sales segment.
Manage and execute regional events and tradeshows, creating a distinct presence for Cornerstone that drives in-person engagement.
Partner with ABM manager on targeted account programs that align to the overall demand generation strategy.
Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets.
Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing.
Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes.
Work closely with our Business Development team to tailor the broad marketing messaging for “one-to-few” outreach programs.
Measure, analyze and report on the impact of campaign and demand activities on sales pipeline.