Senior Field Marketing Manager
About The Position
At Pomeroy, we do much more than simply support business technology, we transform how people experience work in the changing global landscape. As a leader in digital workplace solutions, Pomeroy partners with forward-thinking organizations to design, implement, and manage the modern workplace environment built on a foundation of productivity, innovation, and seamless user experiences. From regional to global enterprise companies, in every imaginable industry, we help our clients bridge the gap between people and technology. This will unlock smarter and more connected ways of working. Most of our professional-level roles are fully remote. If you're energized by growth, thrive at the intersection of marketing and sales, and want to shape how companies engage with technology, then Pomeroy is where you belong. We are looking for a bold, strategic, and execution-focused Senior Field Marketing Manager to be the driving force behind regional demand generation and pipeline acceleration. In this role, you will act as the key marketing partner for Sales. You will partner to craft high-impact programs that spark engagement, build relationships, and turn opportunities into revenue. You will own the field marketing strategy across regions, blending creativity with data to deliver measurable business outcomes. From executive events to precision-targeted ABM campaigns, your work will directly influence growth and position Pomeroy as a trusted leader in workplace transformation.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or any related field.
- 8+ years of B2B marketing experience.
- Experience MUST be one of these areas or related: field marketing, demand generation, or accountbased marketing.
- Proven success driving pipeline and revenue impact.
- Experience in IT services, SaaS, cloud, or technology-driven environments.
- Strong ABM expertise and deep collaboration with Sales teams.
- Proficiency in HubSpot (or similar) and Salesforce.
- Exceptional project management skills and ability to juggle multiple initiatives.
- Willingness to travel
Nice To Haves
- Experience marketing to IT leadership in mid-market and enterprise accounts.
- Familiarity with intent data and sales intelligence platforms (Zoomlnfo, 6sense, Bombora).
- Background in high-growth or private equity-backed environments.
- Experience with partner and channel co-marketing strategies.
- Exposure to RFP processes or proposal development in tech services.
Responsibilities
- Design and execute high-impact field marketing program, executive roundtables, summits, industry events, partner initiatives, and targeted outreach campaigns.
- Own and optimize the regional marketing calendar, ensuring every initiative to increase pipeline and achieve revenue goals.
- Build integrated campaigns across digital, content, and in-person channels to engage and convert highvalue accounts.
- Lead standout events like national sales meetings, executive summits, and client experiences.
- Analyze performance, track pipeline influence, and continuously refine programs for impact.
- Act as the go-to marketing strategist for regional Sales and Channel teams.
- Develop and execute account-based marketing (ABM) strategies targeting key decision-makers like Clos and CTOs.
- Support active deals with tailored content, engagement, and personalized marketing assets.
- Collaborate with partners and channel teams to co-create campaigns.
- Contribute to RFP responses with compelling narratives that elevate Pomeroy's differentiation.
- Translate core brand messaging into compelling, audience-specific campaigns that resonate regionally.
- Collaborate on vertical-specific content across industries like healthcare, retail, manufacturing, and financial services.
- Ensure every touchpoint from events to campaigns reflects a consistent, powerful brand voice.
- Track and manage campaign performance using tools like HubSpot and Salesforce.
- Deliver clear, actionable reporting on pipeline contribution, ROI, and marketing effectiveness.
- Use intent data and sales intelligence tools (e.g., Zoomlnfo) to sharpen targeting and prioritize opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
