Senior Field Marketing Manager

Horizon3 AI

1d•$149,850 - $185,000•Remote

About The Position

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to enabling organizations to proactively find, fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZero platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by IT Ops/SecOps teams, consulting pentesters, and MSSPs and MSPs. We are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners. We’re committed to helping solve our common security problems: ineffective security tools and false positives, resulting in alert fatigue, blind spots, “checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

Requirements

6-9 years of B2B field marketing experience, with meaningful time in a senior or lead capacity - ideally in cybersecurity, infrastructure, or enterprise SaaS.
Demonstrated ability to build repeatable field program frameworks - not one-off events - with measurable pipeline and expansion outcomes and a clear post-event accountability structure.
Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines.
Ability to influence and align cross-functional stakeholders - sales leadership, customer success, SDR management, and product marketing - without direct authority, and build program plans that stick.
Working knowledge of Salesforce for campaign tracking and pipeline reporting.
Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination.
Comfort with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data.
Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs.
Willingness to travel up to ~30% for event execution and customer programs.
Direct experience owning customer-facing programs such as CAB meetings, user groups, or customer roadshows at a senior level - including program design, executive stakeholder management on both sides, and outcome measurement tied to expansion and retention goals.

Nice To Haves

Experience with event-specific ABM tactics for customer programs - tiered gifting, personalized event invitations, and curated attendee strategies for named accounts - not overall ABM strategy ownership.
Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle.
Track record of running executive dinner or roundtable programs with measurable pipeline outcomes.
Track record of running customer-facing events - CABs, roadshows, user groups - where the outcomes were measurable and the programs ran cleanly enough that customers came back.

Responsibilities

Plan, execute, and measure regional field programs including hosted executive dinners, third-party conferences, customer roadshows, user group events, and account-specific activations aligned to pipeline and expansion targets.
Partner with teams on post-event coordination to maximize next steps from every program.
Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up.
Own CPO targets for every program and report performance against them in a structured post-event review.
Track and report on field program outcomes for customer programs - meetings booked, pipeline created, stage progression, attendance, and expansion opportunities surfaced - with a structured 30-day post-event review for every program.
Partner with marketing ops to ensure all field activity is properly tracked in Salesforce with consistent campaign attribution.
Partner closely with the Sr. Director of Customer Marketing on program planning, invite strategy, and content alignment for customer-facing events - you own the field execution, they own the broader customer marketing strategy.
Collaborate with brand and design on event materials, signage, and experiential elements that reflect Horizon3.ai’s messaging standards.
Coordinate with the campaigns team to integrate field programs into broader campaign sequences.
Co-design the annual customer field program calendar with the Sr. Director of Customer Marketing - including Customer Advisory Board (CAB) meetings, regional customer roadshows, and user group events - owning the program architecture, sequencing, and execution standards that make these programs repeatable and measurable.
Own end-to-end execution of CAB meetings - venue sourcing, attendee coordination, logistics, speaker and agenda support in partnership with the Sr. Director of Customer Marketing, on-site management, and post-event follow-through.
Plan and execute regional customer roadshows and user group events - managing venue, format, attendee recruitment, content coordination with the Sr. Director of Customer Marketing, on-site execution, and follow-up to surface expansion opportunities for the sales team.
Coordinate customer attendance and experience at major industry events - ensuring existing customers are engaged, recognized, and connected to the right conversations at conferences and third-party programs.
Track customer program outcomes - attendance, engagement, expansion pipeline influenced, and NPS signals - and report results in collaboration with the Sr. Director of Customer Marketing.