Senior Field Marketing Manager

Qlik•Washington, DC

1d•$125,360 - $175,000•Remote

About The Position

We are seeking an experienced Senior Field Marketing Manager to own and execute the field marketing strategy in the East region of the USA, with the objective to deepen account engagement within Global and Enterprise accounts, put our sellers in front of the right audience, and ultimately help drive sales pipeline. This is an opportunity for someone to consolidate their past marketing experience and embrace an opportunity for personal and professional growth. The ideal candidate will be tenacious, an experienced business operator and comfortable with navigating change. They should also be tech savvy with deep experience of marketing technology solutions and confident in using AI within daily marketing workflows. In return we offer a dynamic, fast-paced working environment with many opportunities to learn and grow, working with a world-class team in the USA!

Requirements

Deep understanding of how to build, deliver, and optimize marketing plans, with a focus on driving results and business impact.
Data-driven marketer who is digital savvy and understands today’s marketing landscape.
Ability to work effectively in a distributed team / matrixed environment – proven ability to collaborate with multiple stakeholders to drive a project or program to success.
Excellent verbal and written communications, with the proven ability to develop relationships and communicate with all levels of the organization.
Strong analytical and project management skills.
Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity.
A positive, self-starter
Ability to travel as needed – up to 25%
10+ yrs of marketing experience, specifically with a background in B2B Field Marketing.
Bachelor’s degree in marketing, business management, or equivalent experience.
Knowledge of marketing technologies such as Salesforce, Marketo, ON24, social platforms such as LinkedIn, and Microsoft office.
Experience working with AI as part of marketing workflows.
Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity.
Experience in collaborating with multiple stakeholders to drive a project or program to success.
Have end-to-end, hands-on approach to marketing activities and programs.

Nice To Haves

Enterprise cloud software, BI or SaaS experience is an advantage.
Partner marketing experience preferred.

Responsibilities

Partnering with the local Sales leadership team to translate business objectives into an efficient and effective integrated marketing plan aligned with GTM (direct & indirect business).
Acting as a strategic partner and collaborating with partners / BDR / Sales and cross -functional marketing teams to identify gaps and opportunities to build Qlik brand equity (full portfolio) as well as drive pipeline and revenue growth.
Overseeing the extension of global marketing activities into the East region providing opportunities to connect and further engage with prospects and customers.
Executing a variety of marketing programs and activities including cross sell/upsell campaigns, acquisition campaigns, and events/webinars.
Leveraging Tech Alliances and Global System Integrators partners to gain new audiences and expand our reach.
Supporting focus partners (re-sellers) to generate revenue by managing MDF budget and set up co-marketing efforts aligned to specific GTMs.
Measuring marketing impact and evaluating event/campaign performance in order to optimize and improve the overall effectiveness of marketing.
Being the voice of marketing for the East sales team, advocating for the needs of the region and providing direction into global marketing functions to influence centralized plans and execution.