Senior Field Marketing Manager, Partners

Justworks•New York, NY

7h•$131,000 - $169,000•Hybrid

About The Position

The Senior Field Marketing Manager, Partners is an experienced field marketer who will own integrated marketing programs that drive pipeline and revenue across Justworks' partner ecosystem — including brokers, accounting firms, technology partners, and channel organizations. This role requires someone with a strong field marketing foundation who brings meaningful experience working alongside partner and channel organizations. This is a high-impact role with room to grow as our partner marketing strategy evolves.

Requirements

Minimum of 7-10 years of experience in field marketing or B2B demand generation, with meaningful experience working alongside or within a partner or channel ecosystem
Strong foundation in field marketing fundamentals: regional pipeline strategy, event-based programs, sales alignment, and integrated campaign execution
Experience supporting indirect sales channels such as brokers, accountants, resellers, or strategic alliances
Proven ability to manage multiple stakeholders and drive programs across cross-functional teams
Data-driven with experience measuring pipeline contribution and campaign ROI
Comfortable operating in a fast-paced, collaborative environment where the strategy continues to evolve

Nice To Haves

Experience in HR tech, payroll, fintech, SaaS, or related B2B industries
Familiarity with SMB or mid-market customer segments
Experience with Salesforce, Marketo, HubSpot, or similar platforms
Knowledge of ABM and regional field marketing strategies

Responsibilities

Design and execute integrated field marketing programs tied to pipeline goals and target accounts — with partners as a primary channel and audience
Serve as the primary field marketing partner to Channel Sales, Broker Partnerships, Accountant Partnerships, and Technology Alliances teams
Plan and manage co-branded field programs, including regional events, executive dinners, webinars, conferences, partner enablement sessions, and local market activations
Build integrated campaigns across email, digital, content, and partner channels — connecting partner motions to broader demand gen programs
Collaborate with Sales and Marketing to align programs to regional pipeline goals
Create partner-facing campaign toolkits, messaging, and enablement resources to support scalable execution
Track partner-sourced and partner-influenced pipeline; use data to optimize program investment
Manage program budgets, vendor relationships, and MDF where applicable
Serve as a trusted marketing advisor to both internal stakeholders and external partners