Senior Field Marketing Lead (US)

Booksy

8d•Remote

About The Position

Booksy is seeking a Senior Field Marketing Lead for its US expansion. This role is crucial for driving provider acquisition through field activations, trade shows, ambassador relationships, and social selling initiatives. The successful candidate will report directly to the US Country Manager and will be responsible for executing strategies to connect Booksy with professionals in the beauty and wellness industry, such as barbers, hair stylists, nail technicians, and estheticians. This involves collaborating with US Sales leadership to excel at trade shows, activate regional campaigns, build a strong ambassador network, and develop social selling strategies for sustained market growth.

Requirements

Significant hands-on experience executing field marketing campaigns, trade shows, and local activations, ideally in the US beauty, wellness, or SMB sectors.
Proven ability to partner closely with sales reps to align field activities directly with pipeline growth and closed-won accounts.
Demonstrated experience building Influencer and ambassador programs, engaging local communities, and implementing social selling tactics to drive product adoption.
Experience working in fast-paced B2B SaaS companies targeting SMB businesses, or multi-sided marketplace environments.
Must be based in the US and able to work Eastern Time hours.

Responsibilities

Design and execute Booksy’s US field strategy, building hyper-local brand presence in key metropolitan areas through salon and barbershop drop-ins, local meetups, and grassroots community outreach.
Lead end-to-end event execution and logistics for major beauty and barbering expos, driving high volume merchant leads and live platform sign-ups.
Partner with US Sales teams to execute co-marketing initiatives with regional beauty supply distributors, product brands, and beauty schools to drive qualified leads.
Tailor field activations and messaging to distinct verticals, adapting approaches for barbershops, nail salons, hair salons, etc.
Recruit, build, and nurture relationships with influential beauty professionals, barbers, and stylists to act as Booksy brand champions.
Establish and cultivate local online and offline provider communities.
Develop social selling toolkits and playbooks that empower ambassadors and sales reps to convert peer networks into active platform users.
Leverage ambassador relationships and community programs to feed local referral loops and affiliate initiatives.

Benefits

Remote work with flexible schedules.
Comprehensive health, dental, and vision coverage.
Company-paid short-term disability and $25,000 basic life insurance, with voluntary long-term disability available.
401(k) with a 50% match on contributions up to 6%, paid annually, with a 3-year vesting period.
Unlimited PTO for exempt employees, with manager approval.
12 weeks of paid parental leave.
Employee Assistance Program (EAP).
Voluntary pet insurance through Fetch.
$50 a month to spend on services in the Booksy app.
Everyday discounts via PerkSpot.