Field Marketing Lead

Detect Auto • Austin, TX

3d • Hybrid

About The Position

Detect Auto is building the operating system for modern auto repair shops. We're an AI-powered software company focused on revolutionizing the efficiency and performance of auto repair shops. Our platform is the engine that automates routine tasks, giving mechanics, service advisors, and shop owners more time in the repair bay and less time in front of a screen. The Field Marketing Specialist is responsible for designing and executing a high-impact event strategy that drives brand awareness, customer engagement, and pipeline growth for Detect Auto. This is a high-ownership, strategic execution role that will begin with a heavy focus on field marketing and trade shows, eventually expanding into building the foundational marketing capacity needed for long-term scale—including content, brand, and digital optimization. You will be instrumental in making our events a top pipeline generator and progressively expanding your ownership to generate consistent, high-quality Marketing Qualified Leads (MQLs) across all channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, OR equivalent practical experience.
• 3+ years of progressive experience in B2B or SaaS marketing, with demonstrated success managing field marketing, trade shows, and events.
• Exceptionally organized with a proven ability to manage complex event logistics, meet strict lead-routing SLAs, and prioritize tasks effectively.
• Excellent written and verbal communication skills with a portfolio demonstrating clear, compelling marketing copy and collateral.
• Solid understanding of social media best practices (LinkedIn, Facebook) and fundamental knowledge of digital marketing (SEO, basic web analytics).

Nice To Haves

• Strong familiarity with the automotive repair industry.
• Hands-on experience using marketing automation/CRM platforms (e.g., HubSpot, Salesforce) for lead routing and reporting.
• Experience with professional design software (Adobe Creative Suite) for visual asset creation.

Responsibilities

• Own and execute the company’s strategy for key industry field events, partner events, and trade shows, leveraging these as a top channel for brand awareness and pipeline generation.
• Manage event logistics, booth layout/design, event-specific messaging, and ensure optimal staffing alignment with the Sales and Product teams.
• Implement rigorous lead-capture and tracking processes to ensure all leads are tagged, classified, and routed to Sales rapidly to maximize ROI.
• Manage post-event follow-up campaigns and conduct thorough post-event ROI reviews.
• Ensure sales enablement materials are ready before every major event.
• Produce customer proof, event recap content, and sales collateral consistently.
• Develop a strategic content calendar.
• Write, edit, and refine external-facing copy (website, blog posts, newsletters, case studies, ad copy) ensuring a consistent voice.
• Manage visual assets, ensure strict adherence to Detect Auto brand guidelines, and execute a consistent calendar across LinkedIn and Facebook to foster community engagement.
• Manage and direct external marketing contractors as needed to supplement content and design production.
• Own and relentlessly improve the company website's performance, focusing on conversion rates and overall user experience.
• Manage foundational search engine optimization (SEO) and execute paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) maximizing MQL generation.
• Implement and utilize web analytics to track source reporting, campaign performance, and overall marketing ROI.

Benefits

• Full-time role with benefits beginning on day one of employment.
• Health care coverage with an employer contribution toward premiums for the employee and eligible dependents.
• Additional benefits are provided in line with company policy.
• Early-stage equity potential.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level