Senior Experience Strategist

RAPP•New York, NY

4h•Hybrid

About The Position

RAPP New York is looking for a Senior Experience Strategist to join our award-winning Experience Strategy team. We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

Requirements

Bachelor’s Degree in related field.
5+ years of experience in strategic planning (with a brand, at an agency or similar)
Strong experience developing integrated strategies across CRM and digital channels, with the ability to connect audience insight, journey planning, and communications strategy
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
Excellent writing and editing skills with strict attention to detail.

Nice To Haves

Automotive category experience (a plus but not required)

Responsibilities

Lead integrated CRM and digital channel planning across the year in close partnership with client and agency teams, identifying cross-channel opportunities, campaign priorities, and audience strategies
Develop and evolve full-funnel customer journey and communication plans across CRM and digital touchpoints to better connect brand, media, and customer experience
Shape CRM programs and digital communications strategies that identify, capture, nurture, and re-engage customers throughout the decision-making process
Review ongoing performance reporting across CRM, digital creative, site experience, and channel metrics to identify optimizations, gaps, and areas of opportunity
Support audience and customer strategy by uncovering behavioral, channel, and market insights that sharpen target definitions and improve relevance across CRM and digital activation
Refresh in-market customer experiences as needed based on updated audience, media, brand, or business direction from partner teams
Develop annual learning agendas and test plans across CRM and digital programs to improve performance, strengthen engagement, and inform future campaign strategy
Partner with media, analytics, and other agency teams to develop integrated reporting that brings together results, learnings, and strategic implications across channels
Develop strategic and creative briefs in support of CRM initiatives, digital campaigns, and broader marketing efforts throughout the year
Conduct competitive, category, and cultural landscape research to inform strategic recommendations, journey planning, and creative opportunities
Collaborate across partner agencies and client teams to ensure strategic consistency across CRM, digital media, creative, and customer experience workstreams
Present strategic recommendations, optimization opportunities, and integrated journey plans clearly and confidently to clients and internal teams