Digital Experience Strategist
About The Position
At Salas O’Brien we tell our clients that we’re engineered for impact. This passion for making a difference applies just as much to our team as it does to our projects. That’s why we’re committed to living our values every day: inspiring, achieving, and connecting as shared owners of our success with a focus on a sustainable future. Building for the long-term means that all of our team members can expect to work on amazing projects with a people-first approach to problem solving. It also means that each member of our team has truly limitless potential to build a unique, meaningful, and high-impact career—and they’ll receive great total rewards along the way. About Us: Founded in 1975, Salas O’Brien is an employee-owned engineering and professional services firm focused on achieving impact for our clients, our team, and the world. We know that tomorrow’s requirements are today’s opportunities, and we are here to design lasting solutions for pressing challenges. We work across a variety of industries providing integrated engineering and consulting services. Our specialized experience includes design for data centers, healthcare, science and technology, high-rise buildings, clean energy, education, and other building types as well as structural and building sciences, infrastructure asset management, advanced robotics, and more. Our technical expertise is paired with an exceptional team of business development, human resources, finance and accounting, information technology, and marketing professionals, all of whom play a key role in bringing our commitments to life every day. Job Summary: We are seeking a Digital Experience Strategist to join the Marketing & Communications team. This role is responsible for evolving Salas O’Brien’s website as a strategic marketing platform, translating our digital strategy into a well-built, high-performing implementation. The ideal candidate brings a combination of marketing judgment and technical capability — someone who understands what prospective clients need from a digital experience and can implement the technical solutions needed for delivery. This role operates at the intersection of content strategy, digital architecture, and marketing technology, with a primary focus on implementation and continuous improvement.
Requirements
- Educational Background: Bachelor’s degree in marketing, communications, digital media or related field
- Experience: Eight - twelve years’ experience in digital marketing, content strategy, or marketing technology, with ownership of a content management system at meaningful scale
- Technical Skills: Hands-on experience with WordPress, including custom post types, Advanced Custom Fields, and block-based content development
- Experience working with APIs, webhooks, and third-party integrations
- Experience implementing or significantly configuring a website search solution
- Clear written and verbal communication skills
- Adaptability: Flexibility and willingness to work on various projects and tasks, embracing new challenges with enthusiasm.
- Initiative: Demonstrated ability to work independently and take initiative to drive projects forward.
Nice To Haves
- Experience in a professional services or B2B environment preferred
- Familiarity with search engine optimization (SEO) as well as AI optimization
Responsibilities
- Own the Salas O’Brien website as a platform, including its content model, technical infrastructure, and ongoing evolution
- Lead a significant website restructuring initiative, translating approved strategy and design direction into a functioning WordPress implementation
- Partner closely with our in-house design team to ensure alignment between design intent and technical execution
- Manage content architecture, including custom post types, field structures, and content relationships, with a focus on clarity and usability for external audiences
- Build and maintain features that connect prospective clients with the firm’s experts, including enriched professional profiles and intelligent content discovery
- Establish and maintain relationships between people, expertise, markets, services, and thought leadership to support a cohesive digital experience
- Evaluate and implement a modern site search experience that delivers relevant results across all content types
- Apply emerging artificial intelligence capabilities to improve how content and expertise are surfaced, staying current on what is practically deployable
- Own day-to-day site health, performance, and technical maintenance
- Enhance the site’s use of emerging technologies, including AI and tie-ins to broader digital marketing tools such as the CRM
- Manage relationships with external technical partners as needed and document systems and decisions to build institutional knowledge
- Provide other technology-related support as needed
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Wellness programs and employee assistance resources
- Professional development support
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
