Digital Strategist

Terra

2d • $100,000 - $140,000 • Remote

About The Position

Terra is looking for a Digital Strategist who can turn big ideas into smart, actionable marketing strategies that move the needle for our clients. In this role, you’ll act as a CMO for your assigned accounts, connecting the dots between insights, creative thinking, and measurable results. You’ll design multi-channel plans that blend organic content, paid media, SEO, and automation into seamless audience experiences. You’ll collaborate with our creative, technical, and media teams to bring strategies to life. Every project you touch will have a clear vision, a solid plan, and the impact to back it up.

Requirements

• You bring 6–8 years of experience developing and leading digital marketing strategies across multiple channels, ideally in an agency, start-up, or consultancy environment.
• You have a clear career storyline of marketing wins that you owned, and can back them up with data.
• You have expertise in at least two core marketing practice areas—such as SEO, paid media, content marketing, email, or automation—and a strong understanding of how all channels work together.
• You have owned client accounts or major strategic workstreams, from discovery through execution, and can confidently steer direction while adapting to changing priorities.
• You maintain a broad vision while getting your hands dirty when you need to. You can jump right into the action, and can follow the plot even when it gets complex.
• You are skilled at leading client conversations that uncover insights, clarify objectives, and set a clear course toward measurable results.
• You’re comfortable translating complex ideas into clear, persuasive strategies for stakeholders, including senior executives.
• You build trust quickly, balancing strategic vision with a practical, results-oriented approach.
• You collaborate seamlessly with cross-functional teams—design, content, media, and development—to bring strategies to life.
• You are organized, adaptable, and able to manage multiple projects in a fast-paced environment without losing sight of the details.
• You’re eager to contribute to Terra’s strategic direction while learning from and working closely with the Senior Digital Strategist.
• You’re comfortable learning new tools like Google Analytics, Google Search Console, Semrush, and HubSpot, and you’re always exploring new platforms that can help us work smarter and deliver better outcomes.
• You are comfortable owning project success, being the go-to person for client questions and concerns, and briefing your strategies to cross-functional teams.
• When a question is raised, you’re the first to speak up and problem-solve!

Responsibilities

• Lead the marketing strategy for your assigned client accounts, ensuring all initiatives are aligned with business objectives and audience needs.
• Drive client discovery sessions to surface insights, clarify goals, and define meaningful performance metrics.
• Develop cross-channel marketing strategies that integrate content, paid media, SEO, email, and automation into cohesive, results-driven experiences.
• Collaborate with the Senior Digital Strategist to ensure your account strategies align with Terra’s broader strategic approach and best practices.
• Partner with creative, technical, and media teams to translate strategy into effective campaigns, providing direction and feedback throughout execution.
• Review content and campaign plans to ensure they meet brand standards, messaging priorities, and channel objectives.
• Monitor performance, surface insights from data, and make strategic adjustments to maximize impact.
• Stay ahead of market trends and evolving customer behaviors, continuously spotting opportunities and threats
• Contribute to Terra’s own marketing and strategic initiatives, bringing forward new ideas and recommendations.
• Collaborate with company and department leadership to support Terra’s own branding and marketing efforts, as well as specific sales pursuits.

Benefits

• 11 observed holidays + unlimited paid time off
• Additional 4 mental wellness days per year
• 100% company funded health insurance premium, with dental and vision options
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions / happy hours
• Team retreats at our NYC headquarters
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees