Digital Media Strategist

Bonneville International•Seattle, WA

1d•$81,000 - $95,500•Onsite

About The Position

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Who We Are At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 18 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve. We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow! To learn more about Bonneville and how our local media matters, visit: https://bonneville.com/ Position Overview We're looking for someone with exceptional digital acumen to act as our Digital Media Strategist in the Seattle market. This role will contribute to achieving digital revenue goals working collaboratively with our team to represent our digital advertising assets, both owned and operated and third-party vendor extension products, to new and existing clients. In addition, this person will work as a trusted consultant providing recommendations of digital advertising strategies to reach key performance goals and providing evaluations of relevant digital performance metrics. Note: Work configurations are subject to change based on business needs and at company discretion. This position is an on-site role that requires the employee to work from our Seattle office Monday-Friday. Specific schedules will be determined based on business needs and evaluated by managers and senior management.

Requirements

College degree in business, communications, sales, marketing, related field or equivalent, preferred
Excellent project management skills; experience with sales operations preferred
Possess excellent oral, written, presentation and interpersonal skills.
three to five years of digital marketing and advertising sales experience, preferably with programmatic placement
Strong understanding of digital advertising products, attribution tool, and conversion metrics
The ideal candidate will be self-motivated, positive, persistent, and able to thrive in a fast-paced, deadline-oriented environment
Strong analytical abilities
Extensive knowledge and experience with DV360, Google Ads, Google Analytics (G4) and TapClicks.
Ability to develop client facing presentations
Willingness to embrace AI innovation in accordance with Bonneville’s policies and procedures
Ability to create and present comprehensive marketing solutions
Experience with Excel, PowerPoint, and CRM tools is a must
Proficiency in managing sophisticated advertising programs and delivery methodologies
Receive, process, and maintain information through oral and/or written communication effectively.
Manual dexterity and fine motor skills to operate computer keys and general office equipment.
Ability to work on a computer for prolonged periods of time.
Sit and/or stand for extended periods of time.
Maintain a valid driver's license and proven ability to safely drive personal vehicle without exposing company to serious liability risks.

Responsibilities

Work with AE’s on prospecting and identifying digital revenue opportunities, creating digital sales packages, presenting to clients and assisting in closing the sale.
Conduct virtual and in-person meetings demonstrating digital knowledge and expertise.
Achieve and grow digital revenue on all digital platforms both existing and newly added.
Stay ahead of industry trends, platform changes, and emerging ad technologies; translate market intelligence into actionable recommendations for clients and internal teams.
Communicate campaign performance and strategic recommendations to stakeholders ranging from marketing managers to C-suite executives.
Product knowledge expert. Demonstrate knowledge of selling digital advertising products including digital display ads, SEO, paid media, social media, mobile, programmatic, IP targeting, OTT, e-mail, mobile advertising and website and landing page development
Oversee onboarding and fulfillment of digital advertising campaigns, providing valuable audience insights, tactical consultation, and performance evaluations.
Develop new business with existing clients and/or identify areas of improvement to meet revenue goals.
Collaborate with account executives to identify and grow new opportunities.
Collaborate with account executives to promote retention of customers and overall positive experience with the brand.

Benefits

Robust, affordable medical, dental and vision coverage with no wait period for enrollment
401(k) with Company match and employer-funded retirement account, both fully vested from day one
Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits
Opportunities to apply for tuition reimbursement
Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
Paid time off for volunteering (40 hours per year)
Employee Assistance Program (EAP) services
Access to an entire team of free financial planners
Matches on contributions to charitable organizations after one year of service
Continuous growth and development opportunities
Dynamic team culture that values teamwork, having fun, and collaboration