Media Strategist

Backbone Media•Carbondale, CO

2d•$55,000 - $65,000

About The Position

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle. Balancing brand goals with ecommerce goals is tricky business for Backbone Media’s clients. As the country’s leading Active Lifestyle Marketing Agency, Backbone Media has the unique opportunity to help brands like YETI, Smartwool, Filson, Osprey and many more with these challenges. The Job The Media Strategist is responsible for executing all day-to-day media planning and client-service activities associated with assigned accounts; developing and implementing strategic plans to achieve client growth goals; cultivating client and strategic partner relationships; training team members; and developing strategies to stay ahead of the ever-changing digital landscape. The ideal Media Strategist candidate is a critical thinker who is proactive and decisive with an analytical mindset that has experience in both digital and traditional media management.

Requirements

Bachelor’s Degree
2-5 years of professional experience
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
Strong written and verbal communication skills with peers, clients, and strategic partners
Possesses strong quantitative and analytical skills
Has a solid understanding of mathematical concepts
Effectively utilizes research tools including MRI and Facebook Audience Insights
Understands the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
Experience in Facebook Ads Manager, Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager
Detail-oriented with exceptional critical-thinking and problem-solving abilities
Able to prioritize, multi-task and work under pressure
Possesses strong communication, project-management and time-management skills
Proficient in Microsoft Office (Outlook, Excel, Word, and PowerPoint)

Nice To Haves

Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
Experience with Amazon Marketing Services and Amazon DSP
Basic understanding of public relations, community management and affiliate marketing
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor

Responsibilities

Provide strategic media recommendations with supporting rationale
Develop, present and execute media strategies and plans
Successfully manage client and vendor relationships
Apply expertise to execution of paid social media campaigns across multiple platforms; Facebook, Instagram, Twitter, Pinterest, TikTok, etc.
Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performance
Lead the account team's on work in social ad platforms, analytics, trafficking, ad-serving and finance
Manage day-to-day plan changes and maintenance of media plans
Successfully manages, tracks and balances client budgets and cash on hand
Respond to competitive requests, compiling appropriate data and analysis
Analyzes research to develop strategies and tactics
Train junior staff on strategy and implementation