DIGITAL MEDIA STRATEGIST

HHC•Indianapolis, IN

1d•$23 - $31

About The Position

In collaboration with the Public Affairs & Communications team, the Digital Media Coordinator assists with the development and review of content on internal and external Eskenazi Health websites and digital communication outreach efforts.

Requirements

Bachelor’s degree in telecommunications, communications, marketing, public relations, journalism or related discipline required
A minimum of two years progressive professional experience in communications preferred
Willing to travel locally when appropriate and work weekends and evenings on an as-needed basis
Valid Indiana driver's license that meets Eskenazi Health’s driving policy requirements
Superior written and verbal communication skills
Skilled in project coordination
Knowledge of search engine analytics to maximize traffic to websites
Superior customer relations abilities
High levels of accuracy, productivity and good judgment required in developing and maintaining a positive public and community image of Eskenazi Health
Detail oriented, solid organizational ability and able to follow instructions and work independently
Advanced computer skills required, including Microsoft Office suite, Outlook, CRM tools, CMS platforms

Responsibilities

Participates in the development and implementation of digital strategies to enhance the positive image of Eskenazi Health
Serves as primary resource within Public Affairs & Communications for maintaining content on Eskenazi Health’s external website on a day-to-day basis
Works cooperatively with other staff in Public Affairs & Communications, Information Services, internal and external design teams, agencies, content providers, etc. to develop and implement web-based marketing strategies and tactics in support of Eskenazi Health and major service lines
Serves as a liaison between Eskenazi Health, CRM solution company and other digital communication vendors when assigned
Builds, tests and deploys email campaigns with CRM platform
Meets regularly with Eskenazi Health’s Digital Communications Strategist on projects, tasks and strategies to coordinate digital communication efforts
Conducts ongoing competitive and industry analysis of online/digital tactics to identify trends and growth opportunities
Coordinates patient review response and location listing management utilizing reputation management tools
Facilitates content updates with online platforms utilized by Public Affairs & Communications and other departments
Monitors opportunities for technological advancements to improve online user experience by researching the latest web developments for potential implementation
Routinely reviews content on website for accuracy and timeliness to ensure that all aspects of Eskenazi Health's online presence are up-to-date, consistent with other public-facing marketing activities and represent the Eskenazi Health brand in the highest quality possible
Writes, edits and proofreads content for website using graphic and technology skills to create new pages for websites that are consistent with Eskenazi Health's graphic standards and naming conventions
Collaborates with Eskenazi Health Information Services to ensure optimal functionality of internal and external sites
Coordinates daily updates to intranet site, e.g., news and events postings
Tracks and reports on site metrics monitoring and analyzing usage and trends
Monitors quality and effectiveness of digital communications, including benchmarking and monitoring digital placements
Monitors Eskenazi Health’s presence on various search engines and implements SEO best practices for EskenaziHealth.edu
Regularly monitoring available web metric tools and preparing reports upon request
Serves as the backup to other staff members when needed
Assists with photography for internet and intranet sites
Responds to inquiries from news media and coordinates the release of information on a 24-hour basis when on call