Strategist (digital media planning)

GumGum•Santa Monica, CA

9h•$65,000 - $80,500

About The Position

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners. Make it Happen: We have a bias for action and take ownership to deliver results. Always Innovate: We push boundaries with creativity and technology. Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive. To be a part of The Mindset Company™ transforming advertising, please visit www.gumgum.com/careers. The Strategist is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign. Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands. This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

Requirements

Bachelor’s degree in business or a related discipline.
2-4 years of work experience, ideally in media buying, sales, customer success, business development, or marketing, either in high-growth advertising tech companies or advertising agencies
Experience developing proposals and pitches
Ability to use, or quickly learn, research and reporting tools like Comscore, Quantcast, and Looker
Solid understanding of online advertising and how media agencies and brands make decisions
Proficient in PowerPoint and Google Slides

Responsibilities

Lead creation of the response for every Deal stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive).
Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions.
Prepare required response deliverable(s) that are on time and of high quality.
As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call.
Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers.Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore.
Contribute to team resources that will maximize the efficiency of response creation.
Independently prioritize workload, involving manager for help when needed.
Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team.

Benefits

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness.
The reasonable estimated base pay range for this role is from $65,000 - $80,500 annually + a quarterly incentive plan.
The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program.
Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

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