Regional Digital Strategist

KSHB / KMCI / The EW Scripps Company • Detroit, MI

2d • Hybrid

About The Position

Are you a digital sales expert ready to make a regional impact? Scripps is seeking a Regional Digital Strategist in the Detroit market who will help drive revenue growth by providing expert product knowledge, strategic campaign guidance, and sales expertise across multiple markets. In this hybrid role, you'll be the go-to resource for educating and guiding local digital sales teams, helping them unlock new opportunities and maximize campaign effectiveness. WHAT YOU'LL DO Drive digital market revenue by increasing digital product campaigns Provide guidance and training on selling designated products Provide campaign guidance and help develop strategy Generate and interpret analytics to determine digital sales campaign effectiveness Identify additional digital sales opportunities such as website development, etc. Monitor market trends and clients' industries to identify opportunities to increase market share Attend and participate in planning and training sessions Other duties as assigned WHAT YOU'LL NEED BS/BA in related discipline preferred or equivalent years of experience Generally 5+ years of experience in related field preferred Generally 3+ years digital advertising sales experience Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits WHAT YOU'LL BRING Demonstrated sales leadership, advisory or supervisory capacity Full understanding of digital portfolio of products Excellent presentation, public speaking, interpersonal and communication skills Demonstrated record of success in a goal oriented, highly accountable sales environment Must have proven prospecting and closing capabilities Ability to provide guidance on the development of campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions The ability to read, analyze, and interpret sales demographics to develop creative sales solutions Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers Must have good organizational skills and ability to meet deadlines WHERE YOU'LL LIVE, WORK AND PLAY: Detroit, Michigan is experiencing a remarkable renaissance, blending its rich automotive heritage with a thriving arts, culture, and innovation scene. As the largest city in Michigan, Detroit offers an affordable cost of living compared to other major metros, with diverse neighborhoods from the historic charm of Corktown to the waterfront beauty of the Detroit Riverwalk. The city boasts world-class museums including the Detroit Institute of Arts, a vibrant music scene that birthed Motown, and professional sports teams across all major leagues. Food lovers will appreciate Detroit's culinary evolution, from iconic Coney Island hot dogs to innovative farm-to-table restaurants and craft breweries. The city's proximity to the Great Lakes provides abundant outdoor recreation, while downtown's revitalization has brought new energy with entertainment districts, parks, and a growing tech sector. With four distinct seasons and a strong sense of community pride, Detroit offers an exciting place to build your career while being part of a city's inspiring comeback story. #LI-SM2 #LI-HYBRID If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company. The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 5+ years of experience in related field preferred
• Generally 3+ years digital advertising sales experience
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
• Demonstrated sales leadership, advisory or supervisory capacity
• Full understanding of digital portfolio of products
• Excellent presentation, public speaking, interpersonal and communication skills
• Demonstrated record of success in a goal oriented, highly accountable sales environment
• Must have proven prospecting and closing capabilities
• Ability to provide guidance on the development of campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
• The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
• Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers
• Must have good organizational skills and ability to meet deadlines

Responsibilities

• Drive digital market revenue by increasing digital product campaigns
• Provide guidance and training on selling designated products
• Provide campaign guidance and help develop strategy
• Generate and interpret analytics to determine digital sales campaign effectiveness
• Identify additional digital sales opportunities such as website development, etc.
• Monitor market trends and clients' industries to identify opportunities to increase market share
• Attend and participate in planning and training sessions
• Other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees